Sixt:Management

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See also: Sixt: Employee Reviews and Well Being

Overview

Assessment of Sixt's Management

Criteria	Assessment	Rating
How long has the C-level management served in the company on average?	11 years, which is in line with the industry average	7
Does it have outstanding executive relations? Does it have outstanding labor and personnel relations?	Sixt has experienced high turnover since 2022. The co-CEOs have been accused of being authoritarian by news outlets. Complaints of hire and fire culture and toxic work environment have marred employee reviews. Sixt has been accused of stifling the formation of a works council.	3
How is the performance track-record of C-level management, especially in difficult times?
Is there a conflict of interest in the supervisory or management board?	There is a conflict of interest at the supervisory board.	1
Does C-level management participate in thought industry discussions in social media?
How attractive is Sixt to potential employees?	Sixt received 308,537 job applications in 2023. It had 9,000 employees that year.	10
Does the company have a good incentive system? Are employees rewarded for outstanding work?
Is Sixt's mission and vision understood and embraced by the employees?
Is management very open to investors particularly in tough times?
Does Sixt management allocates capital well compared to competitors?
Does management have unquestionable integrity?	There have been no reports of integrity issues.	10
Does Sixt offers flexible hours and remote working options?	Yes
Does Sixt provide mental and wellness support programmes?
Are open positions mostly filled internally or externally?	Sixt has been prioritizing promotions lately.	10
How innovative is the Sixt management?
Does Sixt have strategic vision and long-term planning?
Does Sixt have diversity and inclusion in leadership?	A number of executives both in the supervisory and management board are male.	3
Is Sixt management committed to sustainability and social responsibility?

Current executives

Name	Position	Years at Sixt
Alexander Sixt	co-CEO	15
Konstantin Sixt	co-CEO	19
Dr Franz Weinberger	CFO	10 years
Nico Gabriel	COO	20
Vinzenz Pflanz	CBO	8
Tobias Seitz	CMO	2
Boyan Dimitrov	CTO	9
Thomas C. Kennedy	President of Sixt U.S.A	3
Jean-Philippe Doyen	President of Sixt West & Southern Europe	14
Friederike (Rieso) Reichenberger	President Global People and Culture	10

Tenue of C-level executives at Sixt's competitors

Avis:19 years

Hertz: 1 year

Europcar: 1.5 years

Enterprise: 24 years

Very Senior Executives Who Recently Left Sixt

Name	Position	Years at Sixt
Dr. Kai Andrejewski	CFO	2
James Adams	Chief Commercial Officer (CCO)	1.5
Timo Girard Schuster	President for the DACH region	2

Some of the senior management changes in Germany in the past two years

To understand whether there is a high employee turnover at Sixt, we went through profiles of senior executives at LinkedIn. The goal was to find out those who were appointed or promoted to a certain role between January 2023 and September 2024. Out of the 200 profiles checked, over 52 joined the company or were promoted. Given that Sixt is currently trying to cut costs, it's highly unlikely that some leadership roles were created.

Senior Executive Turnover In Germany

Seniority	Total Number	Number of recent Changes	% of new faces
Chief officers: Chief Executive Officers (2) Chief Financial Officer Chief Commercial Officer Chief Business Officer Chief Operations Officer Chief Marketing Officer Chief Technology Officer Chief Compliance Officer Chief Information Security Officer Chief Analytics Officer Chief Human Resource Officer	12	6	50%

Senior Executive Changes In Germany

Name	Appointed or Promoted?	Position	Position Held Before Promotion	Date Appointed/Promoted	What Happened To His Predecessor	Predecessor served for how long
Dr. Franz Weinberger	Promoted	CFO	Senior Vice President Corporate Finance	June 2024	Kai Andrejewski left Sixt to pursue other roles	3 years
Dr. Nils Hueske	Promoted	Chief Commercial Officer	SVP Corporate Strategy and Chief of Staff	May 2024	James Adamas left Sixt to pursue other roles	4 years 9 months
Boyan Dimitrov	Promoted	CTO	Senior Vice President, Consumer Products and Cloud Engineering	May 2023	Dr. Michael Gürtner joined Turck	1 year 7 months
Tobias Seitz	Promoted	Chief Marketing Officer	Executive Vice President	June 2023	Anja Bruun Meineche joined NIO	1 year 4 months
Itay Livne	Appointed	Chief Information Security Officer (CISO)		February 2023
Nadine W. B. Aufermann	Appointed	Chief Compliance Officer		October 2023
Johannes Boeinghoff	Promoted	SVP retail sales & service experience	SVP-Longterm&Subscriptions	January 2024
Dirk Hunten	Promoted	Senior Vice President Global Operations Manager	Senior Vice President Sixt Germany Cars &Buses	August 2023
Stephan Hong	Promoted	SVP Product Marketing	SVP e-commerce	August 2023
Susanne Hohenstein	Promoted	Vice President Global Partner Business	Executive Director Global Partner Business	January 2023
Tobias Grossecker	Appointed	Vice President Customer Sales & Service		January 2023
Michael Fromm	Appointed	Vice President Remarketing Europe		August 2023
Thomas Spaniol	Promoted	VP Cross-Functional Processes	CFO Sixt Air GmbH	November 2023
Felicitas Thum	Promoted	Senior Director Key Accounts & Market Development Europe & ROW	Director products and market development B2P	May 2024
Slaven Karadaliev	Appointed	Senior Director Product - Global Business Services		April 2024
Jan Krusche	Promoted	Senior Director Repair & Reconditioning Germany	Senior Director Maintenance and Repair-DACH	June 2024
Johannes Osterwinter	Appointed	Senior Director Controlling Projects		March 2023
Gero Pieper	Appointed	Senior Director Corporate Strategy		June 2023
Maik Walter	Promoted	Senior Director of Commercial Analytics	Director of Commercial Analytics	December 2023
Katharina Pauli	Promoted	Senior Director CBO Office and Strategy	Director Corporate Sales Strategy	June 2023
Salih Tas	Appointed	Senior Director of Product		February 2024
Soren Menda	Promoted	Senior Director Sixt Ride Sales	Director Sixt Ride Sales	August 2024
Hoang N.	Appointed	Senior Director of Product		December 2023
Daniel Strab	Appointed	Senior Director Customer Service Enablement		September 2023
Marcus Schmermer	Appointed	Senior Director People Shared Services		January 2023
Willems Kers	Appointed	Senior Pricing Director Product & Yield		January 2023
Nicola Hemm	Promoted	Senior Director People Projects, Processes & Communication	Director People PMO and Communications	October 2023
Daniel Bertram	Promoted	Senior Director Software Engineering	Senior Software Engineering Manager	April 2023
Leonie Morano	Promoted	Executive Director Architecture	Director Design and Development USA	August 2023
Ivana Lisica	Appointed	Executive Director Product Managment		December 2023	Fabian Dietz left Sixt and joined Linde.	2.5 years
Will Stegmann	Promoted	Executive Director of Customer Retention	Executive Director Market Research and CLV	December 2023
Alexander Enge	Appointed	Director Investor Relations		December 2023
Anna Gamerschlag	Promoted	Director Product Management (Revenue Management Fleet Products)	Senior Executive Manager Fleet Product	July 2024
Christoper Correia	Appointed	Director of Product Management		April 2023
Paulina Finke	Promoted	Director Brand Marketing	Senior Executive International Marketing and Communications	September 2024
Tarun Dhawan	Promoted	Director of Product Management-Rental Software	Product Owner III	February 2023
Kathrin Stauber	Promoted	Director Corporate Development	Director Network Development	June 2023
Dr. Carla Roth	Appointed	Director Market Research		October 2023
Kathrin Egglseder	Appointed	International Tax Director		March 2024
Manuel Engler	Promoted	Director Business Development SIXT share & Mobility Platform	Senior Executive Business Development SIXT share & Mobility Platform	August 2023
Christian Lohner	Appointed	Director Performance Marketing HR		June 2023
Maria Magdalena Lettau	Promoted	Director Global Account Management	Senior Executive Global Account Management	January 2023
Mari-Lena Hense	Appointed	Director Purchase Controlling		May 2023
Bjorn Galazky	Promoted	Director Account Management Sales International	Senior Executive Manager Account Management	January 2024
Marc Rath	Appointed	Director Corporate Strategy		February 2023
Robin Ranninger	Promoted	Director Sales Automotive & Special Events	Head of Sales Automotive & Special Events	October 2023
Friederike Kahlert	Appointed	Director Talent Marketing		January 2023
Verena Strohuber	Promoted	Director People Management	Director Talent Acquisition	January 2024
Julia Freytag	Promoted	Director People & Culture Development	Senior Executive Global People Excelence	June 2023
Julian Thoms	Promoted	Director Service & Operations Excellence	Director Longterm Operations and Processes	January 2024
Julian Holweg	Appointed	Director Digital Product		August 2023
Laura Cortese	Promoted	Director International Fleet Purchase	Senior Executive Manager International Fleet Purchase	July 2024
Kristin Paul	Appointed	Director Customer Service Transformation		May 2023
Carolin Bohme	Promoted	Director People Management Germany	Director People Business Partner	January 2024
Daniel Robinson	Promoted	Director B2C Controlling	Senior Executive Online Sales Controller	September 2023
Thada Thomas Walther	Promoted	Director CSR	Executive CSR	May 2023
Maxime Marxer	Appointed	Director International Sales		June 2023
Ann Kristin	Appointed	Director Strategy and PMO for Franchise		July 2023
Roman Auernheimer	Promoted	Director Group Reporting	Senior Executive Performance Controling	August 2023
Andreas Klinger	Promoted	Senior Director SRE	Senior Engineering Manager SRE	January 2023
Jessica Naumann	Appointed	Director Product Subscription		September 2023
Justin Whiting	Appointed	Director of Global Content		July 2023
Stanimir Grigorov	Appointed	Executive Director Oporations		May 2023

Some of the senior management changes in the United States in the past two years

Name	Appointed or Promoted?	Position	Position Held Before Promotion	Date Appointed/Promoted
Alex Simaan	Appointed	Vice President, Financial Planning & Analysis - North America		March 2024
James Crocker	Appointed	Vice President Remarketing		September 2024
Patrick Kimbler	Appointed	Senior Director of Sales - Sixt Remarketing		January 2024
Florian Dern	Promoted	VP of Operations Excellence	Executive Director Operations Excellence	April 2024
Melanie Carr	Appointed	Vice President of Sales, North America		November 2023
Steve Martino	Appointed	Regional Vice President-Northeast Sixt Rent a Car		October 2023
Eric Pakowitz	Promoted	VP Legal	Head of Legal	February 2023
Sarah Jackson	Appointed	Vice President, Finance Shared Services		November 2023
Andrew Burks	Promoted	Regional VP	Area director	January 2023
Angelina Stilwell	Promoted	Director of Fleet Analytics & Fleet Controlling	Senior Executive Manager Fleet Analytics	November 2023

Some of the senior management changes in the United Kingdom and France in the past two years

Name	Appointed or Promoted?	Position	Date Appointed/Promoted
Kelly Kliebhan	Appointed	Vice President, CEO France	July 2024
Andrew Smith	Appointed	Senior Vice President (Managing Director)	July 2023

Members of the Management Board

See also: Sixt: Management Videos

Current members of the management board

Alexander Sixt, co-chairman of the management board (co-CEO)

• Alexander Sixt has been the co-chairman of Sixt's management board since June 17, 2021. He is also responsible for the group's strategy, global human resources, IT, communications and global business services.
• From February 2015 to June 2021, he was a board member responsible for the Sixt Tech Division, Group Strategy/ M&A, global human resources, group purchasing and management of global shared services and administrative functions.
• From 2010, he was in charge of the Group's strategy as well as mobility services such as DriveNow. DriveNow was established as a joint venture of Sixt and BMW. In 2018, Sixt sold its shares to BMW for EUR 209 million. He and BMW built DriveNow into a profitable mobility company in Europe. He was responsible for Sixt Leasing SE successful restructuring, spin-off by way of IPO in 2015, and sale of approximately 41.9% stake to Santander and Hyundai in 2020. At the beginning of Covid in 2020, he was in charge of the Group's crisis and cost management program “Phoenix", which enabled the company to achieve cost savings of almost EUR 600 million.
• He joined Sixt in 2009 and was responsible for the conception and implementation of Sixt Leasing SE until 2010.
• Prior to joining Sixt, he worked at Roland Berger Strategy Consultants Corporate Performance and Restructuring Competence Centre.
• Alexander has a diploma in business administration (accounting and corporate finance) and a master's degree.

Konstantin Sixt, co-chairman of the management board (co-CEO)

• Konstantin Sixt has been the co-chairman of Sixt's management board since June 17, 2021.
• He was appointed to the Management Board in February 2015 and was responsible for national and international sales as well as the company's global e-commerce business. He was also responsible for revenue management since 2020. The company's Mobility Division operating revenue grew by 64% since 2015 to EUR 2.49 billion in 2015 and an international share of 61%.
• He was head of German sales at Sixt Autovermetieung from 2013 to 2015.
• He joined Sixt in 2005 where he was head of Sixt's online business until 2013.
• Konstantin holds a master's degree in international accounting and finance from Bayess Business School.

Dr Franz Weinberger, Chief Finance Officer (CFO)

• Dr Franz Weinberger appointed as Sixt’s CFO while the tenure of the co-CEOs has been extended for another 3 years.
• Sixt says former CFO is leaving the management board by best mutual consent.
• Dr Franz Weinberger was the senior vice president for corporate finance from April 2021 to present.
• He joined Sixt in December 2013 where he served as director of legal until 2019 when he was promoted to deputy head of legal department, a position he served for 2 years.

Nico Gabriel, Chief Operating Officer (COO)

• Gabriel was appointed as Chief Operating Officer in January 2021.
• From 2018 to 2021, he was a Board Member in charge of Mobility Operations, which bundles all of Sixt's digitalization initiatives, Sixt Share and ONE Mobility Platform.
• Between 2011 and 2018, he was a Managing Director of DriveNow; hence together with BMW, he built it into a profitable car sharing company in Europe. Gabriel was also responsible for Sixt's electric fleet.
• He joined Sixt in 2004 as a trainee. He later became Operations and Business Development Manager for Scandinavia, the Middle East and Australia.
• Gabriel has a degree in Business Administration.

Vinzenz Pflanz, Chief Business Office (CBO)

• He was appointed as CBO in October 2022 and he will be responsible for global vehicle purchasing and sales.
• From 2017 to 2022, he was Sixt's President of Corporate Sales and was in charge of Sales and Products across all sales channels and subsidiaries worlwide.
• Vinzenz joined Sixt in 2016 as Chief Sales Officer for Sixt Leasing SE (now Allane).
• He was Chief Commercial Officer for Fleet Logistics from 2010 to 2016.
• From 2008 to 2010, he held positions such as Head of Inside Sales, Field Sales and Remarketing at Hannover Leasing Automotive GmbH.
• From 1997 to 2007, he was Director International Business and Remarketing at ASL.
• Pflanz has a diploma in Business Administration.

Members of the management board who left the company

Dr. Kai Andrejewski, Chief Financial Officer (CFO)

• He left Sixt on April 2024 and was replaced by Dr Franz Weinberger.

• Dr. Kai was appointed as Sixt CFO in June 2021.
• From 2002 to 2021, he was a partner at KPMG. In his final days at KPMG, he served as a regional Board member and Managing Partner (where he advised DAX and MDAX companies). From 2016, he headed KPMG's think tank Audit Committee Institute.
• In 2011, he was appointed professor of Accounting and Auditing at the Private University of Applied Sciences in Göttingen.
• Kai began his career in 1993 and worked for companies in Chicago, Paris, Berlin, Hamburg, Düsseldorf and Munich.
• He is a certified public accountant and holds a degree in business administration. Kai also has a doctorate degree from the University of Ulm.

James Adams, Chief Commercial Officer (CCO)

• He left Sixt in 2024.

• He was appointed as CCO in October 2022 and he will be responsible for consumer products and Price&Capacity Management.
• Adams joined Sixt SE in 2020 as UK Managing Director before assuming responsibilty for global revenue management and e-commerce worldwide.
• From 2014 to 2020, he worked at Booking.com, eventually becoming Chief Commercial Officer of its mobility and transportation division. Booking.com has global sales of more than EUR 10 billion. He also became Managing Director of Rentalcars.com. Adams managed to reposition Rentalcars.com as a transport broker and merge it with Booking.com.
• Adams began his career in 2006 at the management consultancy Oliver Wyman, where he helped build the “Travel & Leisure” division.
• He holds an MA and MSci in Natural Sciences (Experimental and Theoretical Physics).

Executive Leadership

Tobias Seitz, Chief Marketing Officer (CMO)

• Seitz became CMO in June 2023 and he is responsible for the brand and digital marketing, including website and app appearance.
• He joined Sixt in May 2022 as Executive Vice President.
• From December 2015 to March 2022, he was the Chief Marketing Officer of Westwing. He also held other marketing roles since 2013.
• From June 2009 to July 2013, he was the Vice President of Marketing at Kickz.com.
• From 2006 to 2008, he was the Online Marketing Manager at Scout24 Group.

Boyan Dimitrov, Chief Technology Officer (CTO)

• He was appointed as CTO in May 2023.
• Between May 2021 and May 2023, he was Senior Vice President, Consumer Products and Cloud Engineering at Sixt.
• He also served in other cloud and platform engineering roles since joining Sixt in August 2015.
• From 2013 to 2015, he led platform teams focused in global microservices in the mobility space at Hailo in London.
• He also worked for other startups in UK and Bulgaria as engineer and IT consultant.
• He has a degree in Network technologies and Msc degree in IT project management from Aston University in Birmingham.

Thomas C. Kennedy, President and Chief Financial Officer (CFO) of SIXT United States

• He was appointed as president and CFO for Sixt United States in November 2020.
• Prior to joining Sixt, he served as senior executive vice president and CFO of Hertz Global from 2013 to 2018.
• From 2008 to 2013, he was executive vice president and CFO of Hilton Worlwide Holdings.
• From 2003 to 2007, he was executive vice president and CFO of Vanguard Car Rental.
• kennedy has a masters in business administration from Harvard University.

Jean-Philippe Doyen, President of Sixt West & Southern Europe

• He was appointed as President of Southern Europe region(France, Italy and Monaco) in 2021.
• In 2022, West and Southern Europe divisions were merged and Jean became its CEO.
• Doyen joined Sixt in 2009 where he held roles including Director of Operations (Oct 2009-April 2010) and President of Sixt France (April 2010 to present).
• Prior to joining Sixt, he worked at Veolia Transport Group (2003 to 2009) and was VP North America of Integral Media (2000-2003).
• He has a diploma in engineering from the École nationale des ponts et chaussées.

Friederike (Rieso) Reichenberger, President Global People and Culture

• She became president of people and culture in August 2022.
• Prior to her current role, she held other HR-related roles since joining Sixt in 2013.
• Prior to joining Sixt, she the Deputy Head of Human Resources at Conrad Electronics for two years.
• She began her career in Human Resources at Breuninger GmbH in 2005.
• She holds a degree in hotel management and an MBA in Human Resources.

Supervisory Board

Assessment's of Sixt supervisory board: Independence of the supervisory board is currently met by one member. Erich Sixt is the father of the co-CEOs, Daniel Terberger has served as the deputy chairman for 22 years, Dr. Julian zu Putlitz is a former CFO and serves as a member of the board for Allane SE, a former Sixt subisidiary. Additionally, the board lacks succession planning since the term of three of the four members will expire in 2025. In 2023, Sixt set an age limit of 72 years for the supervisory board members; hence there is a possibility that Erich Sixt may not stand for reelection next year.

Erich Sixt, Chairman of the Supervisory Board

• He has been the chairman since June 16, 2021.
• He is the father of the co-CEOs.
• Before becoming chairman, he served as the CEO of Sixt for over 50 years.

Dr. Daniel Terberger, Deputy Chairman of the Supervisory Board

• He has been the deputy chairman since 2012.

Anna Magdalena, Member of the Supervisory Board

• She has been a member of the supervisory board since June 2022.

Dr. Julian zu Putlitz, Member of the Supervisory Board

• He has been a member of the supervisory board since June 2021.
• He is also a Member of the Supervisory Board of Allane SE. Allane SE is a former subsidiary of Sixt. It also still has ties with Sixt.
• He was the CFO of Sixt from 2009 to 2019.