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Meta Platforms:Quarterly Results/2023 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q4 (view source)
Revision as of 18:30, 30 January 2024
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* TD Cowen survey concluded core Facebook and Instagram share of digital advertising will rise, Reels has emerged as a leader in Short Form Video surpassing TikTok in advertiser preference, and Facebook is ranked number two in ROI<ref>https://thefly.com/landingPageNews.php?id=3841337&headline=META-Meta-Platforms-price-target-raised-by--at-TD-Cowen-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | * TD Cowen survey concluded core Facebook and Instagram share of digital advertising will rise, Reels has emerged as a leader in Short Form Video surpassing TikTok in advertiser preference, and Facebook is ranked number two in ROI<ref>https://thefly.com/landingPageNews.php?id=3841337&headline=META-Meta-Platforms-price-target-raised-by--at-TD-Cowen-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | ||
* KeyBanc believes Meta ended 2023 with further momentum in its ad products, especially Reels<ref>https://thefly.com/landingPageNews.php?id=3852613&headline=META-Meta-Platforms-price-target-raised-by--at-KeyBanc-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | |||
=== Meta's ad products saw further growth in Q4 === | |||
* KeyBanc believes Meta ended 2023 with further momentum in its ad products, especially Reels<ref>https://thefly.com/landingPageNews.php?id=3852613&headline=META-Meta-Platforms-price-target-raised-by--at-KeyBanc-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | |||
* “The solid topline growth comes amidst resilient consumer activity in several of Meta’s key markets,” Capital.com analysts wrote. “The multi-year decline in ad pricing is expected to slow down, with revenue growth coming despite what is projected to be only modest increases in daily active users and monthly active users of approximately 3%.”<ref>https://www.proactiveinvestors.com/companies/news/1039724/meta-platforms-set-to-report-another-quarter-of-robust-earnings-growth-1039724.html</ref> | |||
=== FY 2024 revenue consensus appears conservative === | === FY 2024 revenue consensus appears conservative === | ||