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* RBC said advertising trends remain strong<ref>https://www.boerse.de/nachrichten/RBC-belaesst-Meta-auf-Outperform-Ziel-400-Dollar/35711322</ref>. | * RBC said advertising trends remain strong<ref>https://www.boerse.de/nachrichten/RBC-belaesst-Meta-auf-Outperform-Ziel-400-Dollar/35711322</ref>. | ||
* Seaport expects solid ad growth for Meta in Q4<ref>https://thefly.com/landingPageNews.php?id=3852032&headline=META-Meta-Platforms-price-target-raised-by--at-Seaport-Research-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | * Seaport expects solid ad growth for Meta in Q4<ref>https://thefly.com/landingPageNews.php?id=3852032&headline=META-Meta-Platforms-price-target-raised-by--at-Seaport-Research-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | ||
* '''Evercore's Mark Mahaney said he's not worried about the demand environment. He said the demand environment is improving'''<ref>https://www.youtube.com/watch?v=Osf8aWKVPnI&t=50s</ref>. | |||
=== Advertising by Chinese businesses will likely continue into 2024 === | === Advertising by Chinese businesses will likely continue into 2024 === | ||
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=== FY 2024 expected to be a good year for Meta === | === FY 2024 expected to be a good year for Meta === | ||
* "First, FY24 consensus revenue growth of 13% appears conservative against our expected 22% exit rate, considering drivers including improved monetization in Reels and FB Shops, and increased demand from Chinese e-commerce advertisers," Mizuho analysts said. "Lastly, we view Messaging as an attractive optionality, and we estimate WhatsApp could incrementally increase Meta’s revenue base by a third over time using AI to automate customer service," they added<ref>https://www.investing.com/news/stock-market-news/mizuho-deep-dive-suggests-meta-platforms-upside-in-2024-432SI-3271393</ref>. | * "'''First, FY24 consensus revenue growth of 13% appears conservative against our expected 22% exit rate, considering drivers including improved monetization in Reels and FB Shops, and increased demand from Chinese e-commerce advertisers,"''' Mizuho analysts said. "Lastly, we view Messaging as an attractive optionality, and we estimate WhatsApp could incrementally increase Meta’s revenue base by a third over time using AI to automate customer service," they added<ref>https://www.investing.com/news/stock-market-news/mizuho-deep-dive-suggests-meta-platforms-upside-in-2024-432SI-3271393</ref>. | ||
* Stifel analyst Mark Kelly said 2024 should be a good year for Meta particularly due to Apple changes that will make it easier for Meta to target users<ref>https://www.cnbc.com/video/2023/12/26/meta-should-see-a-good-year-in-2024-says-stifels-mark-kelley.html</ref>. | * Stifel analyst Mark Kelly said 2024 should be a good year for Meta particularly due to Apple changes that will make it easier for Meta to target users<ref>https://www.cnbc.com/video/2023/12/26/meta-should-see-a-good-year-in-2024-says-stifels-mark-kelley.html</ref>. | ||