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Meta Platforms:Quarterly Results/2023 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q4 (view source)
Revision as of 13:51, 2 February 2024
, 2 February 2024→Advertising Business
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* Click to message ads seeing greater demand. | * Click to message ads seeing greater demand. | ||
* '''Shop ads crossed a $2 billion annual run-rate in Q4'''. | * '''Shop ads crossed a $2 billion annual run-rate in Q4'''. | ||
* | * Li said they are getting strong feedback from advertisers on features such as Advantage+ Shopping, Advantage+ Catalog, Advantage+ Creative, Advantage+ Audiences, etc. They are also getting good feedback on tools that report on ad performance (Q&A). | ||
* Concerning Shop ads, they partnered with Amazon to make purchases of products online. But the test is still in the early days (Q&A). | * Concerning Shop ads, they partnered with Amazon to make purchases of products online. But the test is still in the early days (Q&A). | ||
* '''Ad creative tools are their most near-term monetization opportunity eg Text Variations and Image Expansion''' (Q&A). | * '''Ad creative tools are their most near-term monetization opportunity eg Text Variations and Image Expansion''' (Q&A). | ||