Meta Platforms:Quarterly Results/2024 Q1: Difference between revisions

Meta Platforms:Quarterly Results/2024 Q1 (view source)

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 * Reels now make up 50% of the time spent on Instagram.
 * Threads now has more than 150 million monthly actives.
+* Video now represents 60% of the time on both Facebook and Instagram.
 === AI ===
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 * '''Revenue flowing through Advantage+ Shopping and Advantage+ App Campaigns has more than doubled since last year.'''
 * Meta Training and Inference Accelerator chip has enabled them to cut recommendations-related costs.
-* Metaverse continue to remain one of their long-term focus, but it seems they are now focusing more on AR glasses (Aron's thought).
+=== Metaverse ===
+* Metaverse continues to remain one of their long-term focus, but it seems they are now focusing more on AR glasses (Aron's thought).
+* They are beginning to see AI initiatives increasingly overlap with their Reality Labs project.
+=== Q1 Results and future outlook ===
+* The online commerce vertical was the largest contributor to y/y growth in Family of Apps ad revenue (35.6 billion or +27% y/y), followed by gaming and entertainment and media.
+* '''Ad revenue grew the strongest in the Rest of World (40%) and Europe (33%).  Asia-Pacific was up 25% and North America grew 22%.'''
+* Impression growth (+20%) was mainly driven by Asia-Pacific and Rest of World.
+* Pricing growth (+6%) was driven by advertiser demand, which was partially offset by strong impression growth, particularly from lower-monetizing regions and surfaces.
+* Family of Apps other revenue rose 85% y/y to $380 million, driven by business messaging revenue growth from WhatsApp Business Platform.
+*
 *