Meta Platforms:Quarterly Results/2024 Q1: Difference between revisions

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* Family of Apps other revenue rose 85% y/y to $380 million, driven by business messaging revenue growth from WhatsApp Business Platform.
* Family of Apps other revenue rose 85% y/y to $380 million, driven by business messaging revenue growth from WhatsApp Business Platform.
*'''CFO Susan Li said growt in spend among Chinese advertisers remained strong in Q1, driven by online commerce and gaming. She didn't give outlook but said "they are lapping periods of increasingly strong demand over the course of 2024 given the recovery of China-based advertisers in 2023 from their prior pandemic-driven headwinds."''' (Q&A)
*'''CFO Susan Li said growt in spend among Chinese advertisers remained strong in Q1, driven by online commerce and gaming. She didn't give outlook but said "they are lapping periods of increasingly strong demand over the course of 2024 given the recovery of China-based advertisers in 2023 from their prior pandemic-driven headwinds."''' (Q&A)
*'''They didn't give guidance for the full year 2024 but said it will influence by a number of factors such as macro conditions which is hard to predict and that they will be lapping periods of increasingly strong demand.''' (Q&A)
*'''They said full year 2024 but will influence by a number of factors such as macro conditions which is hard to predict and that they will be lapping periods of increasingly strong demand.''' (Q&A)
* Li said they grew conversions in Q1 faster than they grew impressions (Q&A).
* Li said they grew conversions in Q1 faster than they grew impressions (Q&A).
* Li said they follow an ROI-driven approach when it comes to core AI work but on strategic bets (GenAI) they are still much earlier on the return curve (Q&A).
* Li said they follow an ROI-driven approach when it comes to core AI work but on strategic bets (GenAI) they are still much earlier on the return curve (Q&A).