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Meta Platforms:Quarterly Results/2024 Q2: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q2 (view source)
Revision as of 15:26, 1 August 2024
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=== Future outlook === | === Future outlook === | ||
*'''Li said their investments on AI are informed by returns they have seen or expect to achieve across the platforms. "Our ongoing investment in core AI capacity is informed by the strong returns we've seen and expect to deliver in the future, as we advance the relevance of recommended content and ads on our platform. While we expect the returns from Generative AI to come in over a longer period of time, we’re mapping these investments against the significant monetization opportunities that we expect to be unlocked across customized ad creative, business messaging, a leading AI assistant and organic content generation." | *'''Li said their investments on AI are informed by returns they have seen or expect to achieve across the platforms.''' "Our ongoing investment in core AI capacity is informed by the strong returns we've seen and expect to deliver in the future, as we advance the relevance of recommended content and ads on our platform. While we expect the returns from Generative AI to come in over a longer period of time, we’re mapping these investments against the significant monetization opportunities that we expect to be unlocked across customized ad creative, business messaging, a leading AI assistant and organic content generation." | ||
*'''Susan Li said ad market continues to be healthy and that they will be lapping strong comps in Q3 (Q&A). "We are continuing to see healthy global advertising demand, and we are also delivering ongoing ad performance improvements just related to all of the investments that we've continued to make over time. And improving the sort of ads, targeting ranking, delivery, all of the fundamental infrastructure there. And we expect that all of that will continue to benefit ad spend in Q3. We do expect year-over-year growth to slow in Q3, as we are lapping strong growth from China-based advertisers, as well as strong Reels impression growth from a year ago. And we also expect modestly larger FX headwinds in Q3 based on current rates." | *'''Susan Li said ad market continues to be healthy and that they will be lapping strong comps in Q3 (Q&A).''' "We are continuing to see healthy global advertising demand, and we are also delivering ongoing ad performance improvements just related to all of the investments that we've continued to make over time. And improving the sort of ads, targeting ranking, delivery, all of the fundamental infrastructure there. And we expect that all of that will continue to benefit ad spend in Q3. We do expect year-over-year growth to slow in Q3, as we are lapping strong growth from China-based advertisers, as well as strong Reels impression growth from a year ago. And we also expect modestly larger FX headwinds in Q3 based on current rates." | ||
*'''Li said the expect broad-based strength seen in Q2 to develop again in Q3 (Q&A). " And we saw basically in Q2 where revenue grew 22% that there was broad-based strength across regions and verticals including particular strength among smaller advertisers, and we expect that generally to continue into Q3." | *'''Li said the expect broad-based strength seen in Q2 to develop again in Q3 (Q&A). "''' And we saw basically in Q2 where revenue grew 22% that there was broad-based strength across regions and verticals including particular strength among smaller advertisers, and we expect that generally to continue into Q3." | ||
* Li pointed out that they continue to be disciplined on headcount but they expect it to be meaningfully higher in 2024 than in 2023- due to the headcount underrun as a result of prolong hiring freeze in 2023 (FQ&A). | * Li pointed out that they continue to be disciplined on headcount but they expect it to be meaningfully higher in 2024 than in 2023- due to the headcount underrun as a result of prolong hiring freeze in 2023 (FQ&A). | ||
* Susan Li said they will build their infrastructure with flexibility in mind (Q&A). '''"We are continuing to build our AI infrastructure with fungibility in mind, so that we can flex capacity where we think it will be put to best use. The infrastructure that we build for gen AI training can also be used for Gen AI inference. We can also use it for ranking and recommendations by making certain modifications like adding general compute and storage. And we are also employing a strategy of staging our data center sites, at various phases of development, which allows us to flex up to meet more demand and less lead time if needed while limiting how much spend we are committing to in the outer years."''' | * Susan Li said they will build their infrastructure with flexibility in mind (Q&A). '''"We are continuing to build our AI infrastructure with fungibility in mind, so that we can flex capacity where we think it will be put to best use. The infrastructure that we build for gen AI training can also be used for Gen AI inference. We can also use it for ranking and recommendations by making certain modifications like adding general compute and storage. And we are also employing a strategy of staging our data center sites, at various phases of development, which allows us to flex up to meet more demand and less lead time if needed while limiting how much spend we are committing to in the outer years."''' | ||