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Meta Platforms:Quarterly Results/2024 Q2: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q2 (view source)
Revision as of 16:14, 9 August 2024
, 9 August 2024→Advertising and recommendation systems
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* Li highlighted a study conducted this year that showed 22% higher-return on ad spend by adopting Advantage+ Shopping campaigns. | * Li highlighted a study conducted this year that showed 22% higher-return on ad spend by adopting Advantage+ Shopping campaigns. | ||
* VP Chad Heaton said in the follow-up call that they currently don't have opportunities for ramping up Reels ad load significantly as they did last year but they will be focusing on optimizing the level of ads. | * VP Chad Heaton said in the follow-up call that they currently don't have opportunities for ramping up Reels ad load significantly as they did last year but they will be focusing on optimizing the level of ads. | ||
* Analyst Richard Greenfield of Lightshed pointed out that the last time Meta shared that it had 12 million advertisers (FQA). | |||
=== Family of Apps === | === Family of Apps === | ||