Meta Platforms:Quarterly Results/2024 Q3: Difference between revisions

Meta Platforms:Quarterly Results/2024 Q3 (view source)

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		* This year has seen a rise in CPC/CPM as advertisers compete for fewer consumer dollars. “The biggest challenge this year is the rising costs in CPCs and CPMs across ad platforms,” said Duane Brown, founder of performance marketing shop Take Some Risk. “Even if you don’t have Temu in your ad auction, everyone is fighting for fewer consumer dollars.”<ref>https://digiday.com/marketing/buyers-hope-a-proposed-tariff-on-chinese-goods-will-disrupt-the-temu-and-shein-ad-blitz-and-lower-meta-cpms/</ref> <br />