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*Outperform, $400: Wolfe Research said that they believe Spotify secretly increased prices in Canada, New Zealand, and Ireland, effective October 2. They based their argument on pricing list at Spotify's website and a blog post in Canada. They expect this price increases to provide a tailwind in Q4 gross margin. The firm also expects Spotify's tiering strategy in these markets to be similar to that of U.S where cheaper “music-only” tiers are only available at the pre-price hike level<ref>https://www.tipranks.com/news/the-fly/wolfe-says-spotify-price-increases-should-provide-tailwind-to-q4-gross-margins</ref>. | *Outperform, $400: Wolfe Research said that they believe Spotify secretly increased prices in Canada, New Zealand, and Ireland, effective October 2. They based their argument on pricing list at Spotify's website and a blog post in Canada. They expect this price increases to provide a tailwind in Q4 gross margin. The firm also expects Spotify's tiering strategy in these markets to be similar to that of U.S where cheaper “music-only” tiers are only available at the pre-price hike level<ref>https://www.tipranks.com/news/the-fly/wolfe-says-spotify-price-increases-should-provide-tailwind-to-q4-gross-margins</ref>. | ||
===Spotify's | ===Spotify's competitive position remains solid=== | ||
*Outperform, $420->$460: On August 28, Evercore said their analysis of their 12th annual U.S. and 7th annual UK Online Music Surveys (each with 1,300 respondents) established that Spotify continues to lead the music streaming industry in the U.S and U.K and that this lead keeps growing. Evercore said user satisfaction remains robust even after the recent price increase. It added that Spotify's users have exhibited less price sensitivity compared to that of its competitors<ref>https://www.investing.com/news/company-news/spotify-price-target-raised-to-460-from-420-by-evercore-isi-93CH-3591965</ref>. | *Outperform, $420->$460: On August 28, Evercore said their analysis of their 12th annual U.S. and 7th annual UK Online Music Surveys (each with 1,300 respondents) established that Spotify continues to lead the music streaming industry in the U.S and U.K and that this lead keeps growing. Evercore said user satisfaction remains robust even after the recent price increase. It added that Spotify's users have exhibited less price sensitivity compared to that of its competitors<ref>https://www.investing.com/news/company-news/spotify-price-target-raised-to-460-from-420-by-evercore-isi-93CH-3591965</ref>. | ||
*Buy, $420->$445: Jefferies wrote on September 30 that Spotify's competitive position is underscored by its pricing, which is competitive when compared to that of YouTube. They pointed out that Spotify's pricing is significantly less than that of YouTube in 15 key markets. They also emphasized that Spotify remains an appealing destination for music streaming, podcasts and Audiobooks<ref>https://www.investing.com/news/company-news/jefferies-lifts-spotify-stock-target-retains-buy-rating-on-competitive-positioning-93CH-3631978</ref>. | |||
==Developments during the quarter== | ==Developments during the quarter== |