Meta Platforms: Difference between revisions

On 22 February 2022, Bank of America(BoFA) analysts said in a research note that Meta Verified might end up being attractive to content creators, businesses and influencers. The analysts believe that the subscription service could achieve 12 million subscribers by 2024, helping Meta score $1.7 billion “in high-margin revenue in 2024.” The note added that the subscription service could outperform that of Meta's peers considering its broader audience and larger revenue opportunity.<ref>https://www.cnbc.com/2023/02/21/meta-subscription-service-could-have-12-million-subs-by-2024-bofa.html</ref>

On 20. February 2023 Meta announced that it started testing a new "verification" subscription service in Australia and New Zealand starting for $11.99 offering verifications, wider reach and custom help with accounts as well as some exclusive new unannounced features. <ref>https://about.fb.com/news/2023/02/testing-meta-verified-to-help-creators/</ref> Early results on a similar Twitter offering indicate lackluster adopt with just 180,000 U.S. Users or 0.2% of it's MAU opting to pay for the feature. <ref>https://www.engadget.com/twitter-180000-paying-subscribers-us-mid-january-075214783.html?guccounter=1</ref>