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Meta Platforms: Difference between revisions
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https://www.cnbc.com/2023/03/01/tiktoks-potential-ban-in-us-could-be-boon-for-meta-and-snap.html</ref>. | https://www.cnbc.com/2023/03/01/tiktoks-potential-ban-in-us-could-be-boon-for-meta-and-snap.html</ref>. | ||
== Advertising Business == | |||
March 21, 2022. In a review of its own digital advertising data, Piper Sandler said that Meta is likely seeing a turnaround in its advertising downturn. It said that Meta's cost charged per thousand impressions (CPMs) declined by 9% year-over-year on average in February, better than the 17%, 14% and 25% decline in the prior 3 months. The same is true for Facebook, whose CPMs dropped 11% in the month, the best results in more than a year<ref>https://seekingalpha.com/news/3949653-february-seeing-turnaround-in-meta-ad-rates-pinterest-users-piper-sandler?source=Discord</ref>. | |||
==References== | ==References== | ||
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