6,575
edits
Meta Platforms: Difference between revisions
no edit summary
No edit summary |
|||
| Line 87: | Line 87: | ||
March 21, 2022. In a review of its own digital advertising data, Piper Sandler said that Meta is likely seeing a turnaround in its advertising downturn. It said that Meta's cost charged per thousand impressions (CPMs) declined by 9% year-over-year on average in February, better than the 17%, 14% and 25% decline in the prior 3 months. The same is true for Facebook, whose CPMs dropped 11% in the month, the best results in more than a year<ref>https://seekingalpha.com/news/3949653-february-seeing-turnaround-in-meta-ad-rates-pinterest-users-piper-sandler?source=Discord</ref>. | March 21, 2022. In a review of its own digital advertising data, Piper Sandler said that Meta is likely seeing a turnaround in its advertising downturn. It said that Meta's cost charged per thousand impressions (CPMs) declined by 9% year-over-year on average in February, better than the 17%, 14% and 25% decline in the prior 3 months. The same is true for Facebook, whose CPMs dropped 11% in the month, the best results in more than a year<ref>https://seekingalpha.com/news/3949653-february-seeing-turnaround-in-meta-ad-rates-pinterest-users-piper-sandler?source=Discord</ref>. | ||
== WhatsApp == | |||
April 11, 2023: Meta has rolled out its WhatsApp payment tool to SMBs in Brazil.The tool will initially be available to WhatsApp Business clients.WhatsApp API clients(large clients) will start using the tool in Future. Already, WhatsApp API clients can use the tool in India(WhatsApp's largest market) . The tool has been used to make payments between users in Brazil since 2021<ref>https://finance.yahoo.com/news/metas-whatsapp-rolls-business-payment-150539827.html</ref>. | |||
==References== | ==References== | ||
<references /> | <references /> | ||