Meta Platforms:Quarterly Results/2023 Q1: Difference between revisions

Meta Platforms:Quarterly Results/2023 Q1 (view source)

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 * Visits to facebook.com increased 24.8% to 9.6 billion unique visits from 7.7 billion in the previous year same quarter<ref>https://markets.businessinsider.com/news/stocks/website-traffic-hints-at-solid-q1-earnings-for-these-two-stocks-1032232112</ref>.
 * Bloomberg notes that analysts have increased Meta's EPS by 15% over the last three months<ref name=":3">https://www.bnnbloomberg.ca/meta-is-the-hottest-tech-stock-in-the-market-right-now-1.1904279</ref>.
-* Bulls believe the ad business has stabilized<ref name=":3" />.
+* Bulls believe that ad business has stabilized<ref name=":3" />. Oppenheimer analysts noted in their recent report that facebook and instagram's share of spend is “stable/increasing,” while attribution is improving. Advertisers have started recording 28 days attribution windows compared to the previous seven days<ref>https://www.proactiveinvestors.com/companies/news/1008631/meta-target-lifted-as-facebook-and-instagram-targeted-ads-are-tipped-for-ai-boost-1008631.html</ref>.
-* Apple's privacy policy is no longer affecting Meta's year-over-year growth.
+* Apple's privacy policy is no longer affecting Meta's year-over-year growth<ref name=":3" />.
+* Advertisers are relocating ad spending back to Meta due to effectiveness of Advantage+<ref>https://www.adweek.com/media/meta-regains-some-of-its-mojo-for-marketers-thanks-to-ai-tool-advantage/</ref>.
 == References ==