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| == Forecasts == | == Forecasts == | ||
| ===  | === Goldman Sachs === | ||
| [[File:Music2.png|center|thumb|896x896px|https://www.goldmansachs.com/insights/pages/gs-research/music-in-the-air/report.pdf]] | |||
| Raised global music industry revenue forecasts  to reflect a more positive view on pricing and revenue from emerging platforms that more than offsets the near-term potential impact of the weaker macro environment.<ref>https://www.goldmansachs.com/insights/pages/gs-research/music-in-the-air/report.pdf</ref> | |||
| * Raise our 2022/2023 global music forecasts by 7%/5% respectively, and 2030 forecasts by 10%, mainly on the back of a stronger 2021 base where revenues came 11% ahead of our expectations.  | |||
| * Forecast  | * Forecast +24%/+8% growth in 2022/23, which is 3ppt lower than previously owing to the impact of a weaker macro and Russia, while our forecast 2022- 30 CAGR is unchanged at +9%. | ||
| * Expect consumer spend on music to remain resilient in a higher inflation/ weaker macro environment. Our analysis shows that music remains one of the most undermonetised forms of entertainment, with spending still 40% below its historical peak | |||
| ==== Streaming ==== | |||
| *  | * Forecast 2021-2030E streaming revenue CAGR of +12% (from +11% prior), with volumes remaining the primary driver. | ||
| *  | * In 2023, forecast+13% streaming revenue growth (from +15% previously) as we incorporate the impact of a weaker macro and lower revenues from Russia | ||
| *  | * Forecast global paid streaming penetration to rise to 20% in 2030 from 11% in 2021. | ||
| *  | * ARPU stabilised in 2021 for the first time in 5 years; expect 1% decline going forward as improved pricing is offset by dilution from EM.   | ||
| * Expect emerging platform revenues will represent 40% of ad-funded streaming revenues by 2030. | |||
| * Expect further fragmentation amongst the top DSPs. Spotify expected to decline its market share. | |||
| == References == | == References == | ||