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== Product & Usage == | == Product & Usage == | ||
May 3, 2023: Meta announced new features that make it easier for users to discover and personalize Facebook Reels recommendations. You can now choose to see more or less Reels by tapping on the three-dot menu at the bottom of the video player, which has “Show More” or “Show Less.”<ref>https://techcrunch.com/2023/05/02/meta-rolls-out-new-discovery-and-personalization-controls-for-facebook-reels/?guccounter=1</ref> | |||
April 18,2023. Meta is reportedly moving away from Metaverse and is now pitching for Reels and AI to advertisers. While addressing the most recent layoffs, Zuckerberg mentioned Metaverse only twice but described AI development as Meta's "single largest investment." Also, in an effort to lure advertisers, Meta is now contented with advertisers spending the same level as last year instead of requiring them to spend 20% more like in the past. Meta is also offering up to 25% discount to advertisers willing to spend a certain amount testing its ad features in Reels, according to an ad client that spends more than $200 million annually on Meta<ref>https://africa.businessinsider.com/news/meta-has-reportedly-stopped-pitching-advertisers-on-the-metaverse/zd5y49y | April 18,2023. Meta is reportedly moving away from Metaverse and is now pitching for Reels and AI to advertisers. While addressing the most recent layoffs, Zuckerberg mentioned Metaverse only twice but described AI development as Meta's "single largest investment." Also, in an effort to lure advertisers, Meta is now contented with advertisers spending the same level as last year instead of requiring them to spend 20% more like in the past. Meta is also offering up to 25% discount to advertisers willing to spend a certain amount testing its ad features in Reels, according to an ad client that spends more than $200 million annually on Meta<ref>https://africa.businessinsider.com/news/meta-has-reportedly-stopped-pitching-advertisers-on-the-metaverse/zd5y49y | ||