Startup Validation: Difference between revisions

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* Where do you want to be in 5 or 10 years?
* Where do you want to be in 5 or 10 years?
* Do you have an exit plan?
* Do you have an exit plan?
==== Businessmodel & Moats ====
* How would you describe your business model?
* Why does the market opportunity exists? Why did no one else capture that market yet?
* What is the endgame in your market? How strong are network effects? How much consolidations are you expected to see?
* What is the most valuable resource in your business? What will be the deciding factor which businesses are going to be successful or not?
* How will one business be able to take market share from the other? (Better product, pricing etc.)
* Which types of moats are you hoping to build for your business?
* Are there any moats that competitors have which are not obtainable for you?
* What are power dynamics between different players in your market? (e.g. different vendors/partners, competitors, costumers)
* How are contracts structured generally speaking?


==== Product ====
==== Product ====
* What makes your product stand apart from competition? What is your USP?
* What makes your product stand apart from competition? What is your USP?
* Which part of your product are you most proud of? In which area do you need to get better?
* Which part of your product are you most proud of? In which area do you need to get better?
* Are there any (technical) explanations of your product available?  
* Are there any (technical) explanations/demonstrations of your product available so we could get a better understanding of it?
* How could we independently validate the quality of your product?  
* How could we independently validate the quality of your product?  
* Has the product gone through iterations? For how long is the product already in its current iteration?
* Has the product gone through iterations? For how long is the product already in its current iteration?
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* How big is the total addressable market? How large is the serviceable available market? Which assumptions did you make in your calculations?  
* How big is the total addressable market? How large is the serviceable available market? Which assumptions did you make in your calculations?  
* Which % marketshare do you think you can obtain and hold longterm. Why?
* Which % marketshare do you think you can obtain and hold longterm. Why?
* How do you market your product? How high are your Costumer acquisition costs and costumer lifetime value?
Revenue
* How much revenue did you generate so far?
* How much revenue did you generate so far?
* How much realistic revenue can you generate within your current vertical? (marketsize)
* How much realistic revenue can you generate within your current vertical?
* What are you revenue growth projections? What kind of assumptions, targets, kpis did you set yourself? What is currently the limiting factor for growth?
* What are you revenue growth projections? What kind of assumptions, targets, kpis did you set yourself? What is currently the limiting factor for growth?
* What are you expansion plans beyond that? Which verticals are you going to tackle next? When will you tackle those verticals?
* What are you expansion plans beyond that? Which verticals are you going to tackle next? When will you tackle those verticals?
* Do you know what your customer acquisition costs (CAC) and your customer lifetime (CLV) is
* How do you market your product? How high are your Costumer acquisition costs and costumer lifetime value?
 
==== Clients ====
==== Clients ====


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* How large is the pool of potential partners you can work with? Which % of them do you need to sign in order to succeed?  
* How large is the pool of potential partners you can work with? Which % of them do you need to sign in order to succeed?  
* How many potential partners did you already contact or had discussions with? What are conversion rates when reaching out to people? How far progressed are contract discussions?
* How many potential partners did you already contact or had discussions with? What are conversion rates when reaching out to people? How far progressed are contract discussions?
==== Competition ====
* What are your two biggest direct competitors and who are your two biggest indirect competitors?
* Do you have an unfair/sustainable advantage over your competition?
* Which type of players are you seeing as your most serious challengers in the next years?
==== Roadmap ====
==== Roadmap ====


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* What would you say are the biggest weak points of you business model?
* What would you say are the biggest weak points of you business model?
* Where do you personally think you have the biggest blind spot and is there a team member who covers it for you?
* Where do you personally think you have the biggest blind spot and is there a team member who covers it for you?
== Competition ==
==== Competition ====
* What are your two biggest direct competitors and who are your two biggest indirect competitors?
* Do you have an unfair/sustainable advantage over your competition?
* Which type of players are you seeing as your most serious challengers in the next years?
* In what…
==== Businessmodel & Moats ====
* What is the endgame in your market? How strong are network effects? How much consolidations are you expected to see?
* What is the most valuable resource in your business? What will be the deciding factor which businesses are going to be successful or not?
* How will one business be able to take market share from the other? (Better product, pricing etc.)
* Which types of moats are you hoping to build for your business?
* Are there any moats that competitors have which are not obtainable for you?
* What are power dynamics between different players in your market? (e.g. different vendors/partners, competitors, costumers)
* How are contracts structured generally speaking?
== Investment ==
== Investment ==