Startup Validation: Difference between revisions

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== Market, Product & Competition ==
== Vision, Market, Product & Competition ==


==== Vision & growth journey ====
==== Vision & growth journey ====
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* Can you sketch the growth curve during the different product interaction stages?
* Can you sketch the growth curve during the different product interaction stages?
* Are there similar products on the market?


==== Moats & Competition ====
==== Competition & Moats ====
* What is the endgame in your market? How strong are network effects? How much consolidation are you expecting to see?
* What is the endgame in your market? How strong are network effects? How much consolidation are you expecting to see?
* What is the most valuable resource in your business? What will be the deciding factor which businesses are going to be successful or not?
* What is the most valuable resource in your business? What will be the deciding factor which businesses are going to be successful or not?
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* Which types of moats are you hoping to build for your business?
* Which types of moats are you hoping to build for your business?
* Are there any moats that competitors have which are not obtainable for you?
* Are there any moats that competitors have which are not obtainable for you?
* What are power dynamics between different players in your market? (e.g. between your and your vendors/partners and costumers)
* What are power dynamics between different players in your market? (e.g. between you and your vendors/partners and costumers)
* How are contracts structured generally speaking?
* How are contracts structured generally speaking?


* What are your two biggest direct competitors and who are your two biggest indirect competitors?
* What are your two biggest direct competitors and who are your two biggest indirect competitors?
* Are there similar products on the market yet? If yes which ones?  
* Which type of players are you seeing as your most serious challengers in the next years?
* Which type of players are you seeing as your most serious challengers in the next years?
==== Clients & Partners ====
==== Clients & Partners ====
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* How many potentially clients/partners did you already had talks with it?
* How many potentially clients/partners did you already had talks with it?
* How difficult is it to identify and start conversations with potential clients/partners? How difficult is it to convert? What are your conversion rations? How far progressed are contract discussions?
* How difficult is it to identify and start conversations with potential clients/partners? How difficult is it to convert? What are your conversion rations? How far progressed are contract discussions?
* Do you currently have clients signed? If yes which ones?
* Do you currently have clients/partners signed? If yes which ones?


* Which business partners does your business model depend upon?
* Does your business model depend upon certain business partners?
* How many different partners do you need in order for your business to succeed?
* How many different clients/partners do you need in order for your business to succeed?
* How large is the pool of potential partners you can work with? Which % of them do you need to sign in order to succeed?  
* How large is the pool of potential clients/partners you can work with? Which % of them do you need to sign in order to succeed?


==== Regulatory ====
==== Regulatory ====


* Which regulatory challenges are you facing?
* Which regulatory challenges are you or the industry facing?
* How can you solve those challenges?
* How can you solve those challenges or even provide a solution for them?  
* Are you able to fully comply with regulatory demands or do you need to take certain regulatory risks?
* Are you able to fully comply with regulatory demands or do you need to take certain regulatory risks?
* How fast is the regulatory environment changing?
* How fast is the regulatory environment changing?
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==== Co-Investors ====
==== Co-Investors ====
* Have you been looking for investors? Who did you talk to before? With how many investors have you been talking?  
* Have you been looking for investors? Who did you talk to before? With how many investors have you been talking?  
* How many VCs are active in your space? How large are they?  
* How many VCs are active in your space? How large are they? (aum)
* Do you currently have investors? If yes who are they?  
* Do you currently have investors? If yes who are they?  
* Which conditions did you have in your last funding round? (size, structure)
* Which conditions did you have in your last funding round? (size, structure)
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* Do you vest your own shares? If yes over which period?  
* Do you vest your own shares? If yes over which period?  


==== Legal Structuring ====
==== Legal Structuring & Governance ====
* How are you planning to structure your current funding round?
* How are you planning to structure your current funding round?
* How do you plan to structure the angel part of it?   
* How do you plan to structure the angel part of it?   
* Are there any specifics in the term sheet a potential angel investor should know about immediately?
* At which point do you plan to establish a board?  
* At which point do you plan to establish a board?  


==== Working together ====
==== Working together ====


* What are you looking for in a business angel?  
* What are you looking for in a business angel? What is important for you when working together?  
* How much access & transparency would a business angel have?  
* How much access & transparency would a business angel have?  
* How do you plan to keep your investors up to date?
* How do you plan to keep your investors up to date?