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The United States is an important market for Upwork in terms of clients and freelancers. In Q3 2022, Upwork derived 74.45% of its client revenue from the United States. Similarly, 26.28% of its freelance revenue in the same period was obtained from the same country. India and the Philippines are other markets that account for the largest portion of its freelance revenue. Upwork derived 13.79% and 12.14% of its freelance revenue from the two countries, respectively. | The United States is an important market for Upwork in terms of clients and freelancers. In Q3 2022, Upwork derived 74.45% of its client revenue from the United States. Similarly, 26.28% of its freelance revenue in the same period was obtained from the same country. India and the Philippines are other markets that account for the largest portion of its freelance revenue. Upwork derived 13.79% and 12.14% of its freelance revenue from the two countries, respectively. | ||
Upwork mainly serves tech clients. According to its 2021 report, about 75% of its clients were tech, while the remainder were non-tech<ref>https://www.upwork.com/mc/documents/Not_Just_Tech_Report_May_2021.pdf</ref>. Also, freelancers providing skills in computer programming, IT, business consulting, and marketing accounted for 53% of all freelancers in the marketplace in 2021. This was an increase from 50% in 2020<ref>https://www.upwork.com/press/releases/upwork-unveils-top-10-most-in-demand-skills-for-technology-marketing-and-customer-service-independent-talent-in-2022</ref>. | Upwork mainly serves tech clients. According to its 2021 report, about 75% of its largest clients were tech, while the remainder were non-tech<ref>https://www.upwork.com/mc/documents/Not_Just_Tech_Report_May_2021.pdf</ref>. Also, freelancers providing skills in computer programming, IT, business consulting, and marketing accounted for 53% of all freelancers in the marketplace in 2021. This was an increase from 50% in 2020<ref>https://www.upwork.com/press/releases/upwork-unveils-top-10-most-in-demand-skills-for-technology-marketing-and-customer-service-independent-talent-in-2022</ref>. | ||
== Upwork Business Model == | == Upwork Business Model == |