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Meta Platforms: Difference between revisions
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== Regulatory Environment == | == Regulatory Environment == | ||
July 4, 2023: An EU Court of Justice has ruled that Meta must get user consent before sending personalized ads in certain circumstances. Unlike the recent decision by an Ireland court that fined Meta Platfroms $425 million and ruled that the company can't use its contracts to justify sending users personalized ads, today's rulling is not appealable. Meta Platforms started using an EU privacy law provision which cites the “legitimate interest” of its business after the former ruling. It also came up with forms which users can use to opt out of the personalized ads. However, the new ruling has stated that user's interest overrides the firm's " legitimate interest". It further stated that users must give consent freely instead of having to click "yes" to access a service. As such, the ruling will compel the likes of Facebook to ask users to opt in to ads that are of interest to them. Meta spokesperson said that the company is evaluating the court's ruling and that it will comment further in due course<ref>https://www.wsj.com/articles/metas-facebook-needs-consent-to-personalize-ads-eu-court-rules-6c705f18?siteid=yhoof2</ref>. | July 4, 2023: An EU Court of Justice has ruled that Meta must get user consent before sending personalized ads in certain circumstances. Unlike the recent decision by an Ireland court that fined Meta Platfroms $425 million and ruled that the company can't use its contracts to justify sending users personalized ads, today's rulling is not appealable. Meta Platforms started using an EU privacy law provision which cites the “legitimate interest” of its business after the former ruling. It also came up with forms which users can use to opt out of the personalized ads. However, the new ruling has stated that user's interest overrides the firm's " legitimate interest". It further stated that users must give consent freely instead of having to click "yes" to access a service. As such, the ruling will compel the likes of Facebook to ask users to opt in to ads that are of interest to them. It also gives the Ireland court a reason to quash the appeal that Meta is making regarding the former ruling. Meta spokesperson said that the company is evaluating the court's ruling and that it will comment further in due course<ref>https://www.wsj.com/articles/metas-facebook-needs-consent-to-personalize-ads-eu-court-rules-6c705f18?siteid=yhoof2</ref>. | ||
June 23, 2023: Canada's senate passed a bill yesterday that will require Meta and Google to pay news outlets for content shared on the platforms. Meta confirmed that it will comply with the bill by ending news availability on Facebook and Instagram for Canadian users. “We have repeatedly shared that in order to comply with Bill C-18, which was passed today in Parliament, content from news outlets, including news publishers and broadcasters, will no longer be available to people accessing our platforms in Canada,” said Lisa Laventure, head of communications for Meta in Canada<ref>https://finance.yahoo.com/news/canadian-senate-passes-bill-requiring-211255685.html</ref>. | June 23, 2023: Canada's senate passed a bill yesterday that will require Meta and Google to pay news outlets for content shared on the platforms. Meta confirmed that it will comply with the bill by ending news availability on Facebook and Instagram for Canadian users. “We have repeatedly shared that in order to comply with Bill C-18, which was passed today in Parliament, content from news outlets, including news publishers and broadcasters, will no longer be available to people accessing our platforms in Canada,” said Lisa Laventure, head of communications for Meta in Canada<ref>https://finance.yahoo.com/news/canadian-senate-passes-bill-requiring-211255685.html</ref>. | ||