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* Majority of new clients registrations come through direct and non-paid channels. | * Majority of new clients registrations come through direct and non-paid channels. | ||
* Some of their other marketing tools include direct mail, TV, digital, audio advertising compaigns and event marketing programs. | * Some of their other marketing tools include direct mail, TV, digital, audio advertising compaigns and event marketing programs. | ||
* They have also increased their focus on large enterprise firms through account-based marketing programs. | * '''They have also increased their focus on large enterprise firms through account-based marketing programs.''' | ||
=== Platform security === | === Platform security === |