Upwork: Difference between revisions

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[[File:Upwork take rate.png|thumb|433x433px|https://investors.upwork.com/static-files/5463bf46-5aea-4c23-b61b-c3f37b4467e3]]
[[File:Upwork take rate.png|thumb|433x433px|https://investors.upwork.com/static-files/5463bf46-5aea-4c23-b61b-c3f37b4467e3]]
The fee that Upwork derives from marketplace and managed service users makes up the take rate. Upwork's take rate has been growing since Q2 2022 when the company introduced a new pricing structure for clients<ref>https://www.investmentwiki.org/wiki/Upwork#:~:text=Once%20clients%20hire%20a%20freelancer%2C%20they%20pay%20a%20processing%20fee.%20This%20is%20usually%205%25%2C%20but%20some%20US%20clients%20who%20are%20eligible%20for%20ACH%20bank%20transfers%20pay%203%25.</ref>. According to the former CFO Jeff McCombs, the new pricing structure boosted the take rate in Q2 and Q3 of 2022. However, going forward, the take rate will benefit from the enterprise segment which has a higher take rate and is growing faster than the non-enterprise segment. The take rate will also rise due to project catalog and talent scout which also have a higher take rate<ref name=":4" />. Enteprise segment has a take rate of 10%<ref>https://support.upwork.com/hc/en-us/articles/218373797-Work-with-Enterprise-Clients#:~:text=Upwork%20Enterprise%20contracts%20generally%20have,a%20flat%2010%25%20service%20fee.</ref> while project catalog and talent scout are likely to have a take rate of 20% as those using it are mostly new users<ref>https://www.upwork.com/i/how-it-works/freelancer/</ref><ref>https://support.upwork.com/hc/en-us/articles/1500011272182-Talent-Scout-for-Clients</ref>. Given that clients are not obligated to use the enterprise tools, project catalog or talent scout, we believe that the rising take rate will not make the site less appealing. [[File:Upwork Market Share.png|thumb|370x370px|https://seekingalpha.com/article/4447421-upwork-perfectly-priced-reflecting-slowing-revenue-growth]]
The fee that Upwork derives from marketplace and managed service users makes up the take rate. Upwork's take rate has been growing since Q2 2022 when the company introduced a new pricing structure for clients<ref>https://www.investmentwiki.org/wiki/Upwork#:~:text=Once%20clients%20hire%20a%20freelancer%2C%20they%20pay%20a%20processing%20fee.%20This%20is%20usually%205%25%2C%20but%20some%20US%20clients%20who%20are%20eligible%20for%20ACH%20bank%20transfers%20pay%203%25.</ref>. According to the former CFO Jeff McCombs, the new pricing structure boosted the take rate in Q2 and Q3 of 2022. However, going forward, the take rate will benefit from the enterprise segment which has a higher take rate and is growing faster than the non-enterprise segment. The take rate will also rise due to project catalog and talent scout which also have a higher take rate<ref name=":4" />. Enteprise segment has a take rate of 10%<ref>https://support.upwork.com/hc/en-us/articles/218373797-Work-with-Enterprise-Clients#:~:text=Upwork%20Enterprise%20contracts%20generally%20have,a%20flat%2010%25%20service%20fee.</ref> while project catalog and talent scout are likely to have a take rate of 20% as those using it are mostly new users<ref>https://www.upwork.com/i/how-it-works/freelancer/</ref><ref>https://support.upwork.com/hc/en-us/articles/1500011272182-Talent-Scout-for-Clients</ref>. Given that clients are not obligated to use the enterprise tools, project catalog or talent scout, we believe that the rising take rate will not make the site less appealing. [[File:Upwork Market Share.png|thumb|370x370px|https://seekingalpha.com/article/4447421-upwork-perfectly-priced-reflecting-slowing-revenue-growth]]
=== Upwork Client Cohort ===
The 2020 cohort saw acceleration in spend<ref>https://www.investmentwiki.org/wiki/Upwork:_Summary_of_Old_Reports/_Conference_Calls#Investor_Day_2021
https://www.investmentwiki.org/wiki/Upwork:_Summary_of_SEC_Fillings#Cohort_Analysis</ref>, probably due to the Covid pandemic which resulted in an increase demand for Upwork talent<ref>https://www.investmentwiki.org/wiki/Upwork:_Summary_of_Old_Reports/_Conference_Calls#Earnings_Call_Q4_2021</ref>.
{| class="wikitable"
|+
!Cohort
!Client Spend in $ million
!Year-over-year growth
|-
|2022
|507.6
| -6%
|-
|2021
|537.9
|32%
|-
|2020
|407.9
|37%
|-
|2019
|298.8
|6%
|-
|2018
|281.9
|16%
|-
|2017
|243.0
|10%
|-
|2016
|220.9
|
|}


=== Business Model Developments ===
=== Business Model Developments ===