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Meta Platforms:Quarterly Results/2023 Q2: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q2 (view source)
Revision as of 08:23, 19 July 2023
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* They cited signs of improvement in the digital advertising market. | * They cited signs of improvement in the digital advertising market. | ||
* Regarding the performance of digital advertising in each industry, they noted, "There continues to be a large bifurcation in performance by ad vertical dependent upon the macro environment and consumer demand (incl. for goods vs. services). We continue to see sustained strength within travel, local and omnichannel retail. In addition, the more interest rate-sensitive verticals (including. autos, housing, & financial services), while still under pressure on an absolute level, have proven to be relatively more resilient vs. our expectations in Q2. According to data from Pathmatics, US ad impression growth across Facebook and Instagram continues to be strongest within the retail, travel & CPG categories vs. continued pressure (on an absolute basis) within financial services (a continuation of trends seen in the first quarter of 2023 and the fourth quarter of 2022." <ref>https://247wallst.com/technology-3/2023/07/18/goldman-sachs-loves-5-top-internet-stocks-that-live-where-digital-advertising-generates-billions/</ref> | * Regarding the performance of digital advertising in each industry, they noted, "There continues to be a large bifurcation in performance by ad vertical dependent upon the macro environment and consumer demand (incl. for goods vs. services). We continue to see sustained strength within travel, local and omnichannel retail. In addition, the more interest rate-sensitive verticals (including. autos, housing, & financial services), while still under pressure on an absolute level, have proven to be relatively more resilient vs. our expectations in Q2. According to data from Pathmatics, US ad impression growth across Facebook and Instagram continues to be strongest within the retail, travel & CPG categories vs. continued pressure (on an absolute basis) within financial services (a continuation of trends seen in the first quarter of 2023 and the fourth quarter of 2022." <ref>https://247wallst.com/technology-3/2023/07/18/goldman-sachs-loves-5-top-internet-stocks-that-live-where-digital-advertising-generates-billions/</ref> | ||
=== Morgan Stanley === | |||
* Raised Meta price target to $350 from $300 citing that the company could integrate AI tools to its applications, resulting in more revenue<ref>https://www.investing.com/news/stock-market-news/morgan-stanley-remains-bullish-on-alphabet-and-meta-platforms-432SI-3125417</ref>. | |||
* "We fully expect META to integrate new large language models into its applications to drive new capabilities for users and advertisers, but changing behavior and material success are less certain, and online advertising doesn't have to be zero-sum," they said. | |||
== References == | == References == | ||
<references /> | <references /> | ||