Meta Platforms:Quarterly Results/2023 Q2: Difference between revisions

Meta Platforms:Quarterly Results/2023 Q2 (view source)

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 == Insights ==
+=== William Blair Q2 2023 survey ===
+* '''Digital ad market is still soft, but the macro is not as volatile, leading to a slow rebound in digital ad spend''', the survey report noted.
+* The tone was generally more positive for performance of digital advertising spend, especially for social budgets, the report added.
+* 57% of respondents said their second quarter budgets had increased sequentially.
+* Majority(57%) of the respondents said macroeconomic environment improved in the second quarter compared to the first quarter. "Of this 57%, 76% indicated that the improving macroeconomic environment drove an increase in budgets in the second quarter."
+* The report noted that the "vast majority of budgets across social, search, and video were either on plan or up relative to expectations. '''For budgets that were up, the  average increase in budgets was roughly 7% (compared with an average decrease in budgets of roughly 9%)."'''
+* The report surveyed 30 digital ad buyers in order to establish the near-term spending trends.
+* It also surveyed three digital advertising industry participants that spend a total of $1 billion in digital advertising.
 === [https://revealbot.com/facebook-advertising-costs Revealbot CPM insights] ===