6,294
edits
Meta Platforms:Quarterly Results/2023 Q2: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q2 (view source)
Revision as of 14:42, 10 August 2023
, 10 August 2023→Advertising
| Line 80: | Line 80: | ||
* Online commerce vertical contributed the largest y/y growth to revenue due to strong spend by Chinese advertisers trying to reach new markets. It was followed by entertainment and media and CPG(MR). | * Online commerce vertical contributed the largest y/y growth to revenue due to strong spend by Chinese advertisers trying to reach new markets. It was followed by entertainment and media and CPG(MR). | ||
* '''Ad impressions increased by 34% while price per ad declined by 16%''' (MR). | * '''Ad impressions increased by 34% while price per ad declined by 16%''' (MR). | ||
* Growth in impressions was mostly in lower monetizing surfaces regions(MR). | * Growth in impressions was mostly in lower monetizing surfaces and regions(MR). | ||
* '''Daily Click-to-Whatsapp ads revenue grew 80% y/y'''(MR). | * '''Daily Click-to-Whatsapp ads revenue grew 80% y/y'''(MR). | ||
* Have gotten positive feedback from Advantage+ users(Q&A). | * Have gotten positive feedback from Advantage+ users(Q&A). | ||