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Volkswagen Management: CEO Oliver Blume: Difference between revisions
Volkswagen Management: CEO Oliver Blume (view source)
Revision as of 13:29, 7 September 2023
, 7 September 2023→Management changes under his watch
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=== Management changes under his watch === | === Management changes under his watch === | ||
==== | ==== Markus Duesmann, Audi CEO was replaced ==== | ||
* June 29, 2023, Volkswagen replaces Audi CEO, Markus Duesmann, with company insider Gernot Döllner<ref>https://www.volkswagen-group.com/en/press-releases/gernot-doellner-to-succeed-markus-duesmann-as-the-new-ceo-of-audi-in-volkswagens-group-board-of-management-17424</ref>. | |||
* Duesmann was responsible for the ill-fated software efforts that led to delays in release of new key models<ref name=":12">https://www.bloomberg.com/news/articles/2023-06-29/vw-is-said-to-remove-audi-ceo-after-slide-in-brand-s-performance</ref>. | |||
* Earlier this month, CEO Oliver Blume singled out Audi as lagging behind its competitors as well as its potential<ref name=":12" />. | |||
* Döllner has 30 years experience in Volkswagen and is a former Porsche executive. | |||
* Until his appointment, Döllner was the head of product strategy at Volkswagen AG. | |||
* Markus Duesmann has been CEO for Audi since 2020<ref name=":13">https://www.audi-sxm.com/aola/web/mfen/experience/audi-news/Markus-Duesmann-to-be-new-Audi-CEO.html</ref>. | |||
* Before becoming CEO, Duesmann was a board member for BMW<ref name=":13" />. | |||
* Audi deliveries have been declining for 3 consecutive years to 1.6 million in 2022, the lowest level since 2013<ref name=":12" />. | |||
* Last quarter Tesla outsold Audi with 422,875 versus 415,684 units<ref name=":12" />. | |||
* A significant number of launches were postponed or are expected to come after new models from its competitors<ref name=":14">https://12ft.io/proxy?q=https%3A%2F%2Feurope.autonews.com%2Fautomakers%2Fwhy-audi-needs-pick-speed-2023</ref>. | |||
* Also, Audi perfomed poorly in China last year compared to its competitors<ref name=":14" />. | |||
<blockquote>"If you look at comparable models to the A6 such as the BMW 5 Series or the Mercedes E-Class in China, BMW was able to increase its sales figures in 2022. So it's not because of the segment. The A6 has a problem in the market. Audi is not seen on the same level as Mercedes and BMW," said Jochen Siebert, head of JSC Automotive<ref name=":14" />.</blockquote> | |||
* Duesmann had to demonstrate that he is catching up with rivals for him to remain as CEO through 2023<ref name=":14" />. | |||
* Döllner has worked his way up the ranks<ref name=":15">https://www.motor1.com/news/674442/new-audi-ceo-gernot-dollner/</ref>. | |||
<blockquote>"His first position was as a systems analyst for VW. He moved to Porsche in 1998 and then led the division's Vehicle Concepts and Package department from 2001 to 2010. At the same time, he was the project manager for creating the Porsche 918 Spyder in 2009 and 2010. From 2011 to 2018, Döllner was in charge of the Panamera series. Then, he became head of the Product and Concept department," Chris Bruce of Motor1 noted in an article<ref name=":15" />.</blockquote> | |||
==== Jozef Kabaň, head of design at Volkswagen Passenger Cars was removed ==== | |||
* On January 24, 2023, Jozef Kabaň, head of Volkswagen design was replaced with Andreas Mindt, former director of Bentley design<ref name=":10">https://www.volkswagen-newsroom.com/en/press-releases/andreas-mindt-appointed-as-head-of-volkswagen-design-15418</ref>. | * On January 24, 2023, Jozef Kabaň, head of Volkswagen design was replaced with Andreas Mindt, former director of Bentley design<ref name=":10">https://www.volkswagen-newsroom.com/en/press-releases/andreas-mindt-appointed-as-head-of-volkswagen-design-15418</ref>. | ||
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* Rumour has it that Kaban was replaced with Mindt because Oliver Blume was unimpressed with the design of ID.2, which needed to be revised<ref>https://www.carscoops.com/2023/01/vw-ceo-replaces-chief-designer-after-reported-displeasure-with-his-work/</ref>. | * Rumour has it that Kaban was replaced with Mindt because Oliver Blume was unimpressed with the design of ID.2, which needed to be revised<ref>https://www.carscoops.com/2023/01/vw-ceo-replaces-chief-designer-after-reported-displeasure-with-his-work/</ref>. | ||
==== | ==== Klaus Zyciora, head of Volkswagen Group design was replaced ==== | ||
* On January 1, 2023, Michael Mauer was appointed as head of group design, replacing Klaus Zyciora who left the company to persue other tasks<ref name=":11">https://www.volkswagen-newsroom.com/en/press-releases/volkswagen-names-new-heads-of-the-groups-key-quality-and-design-divisions-15378</ref>. | * On January 1, 2023, Michael Mauer was appointed as head of group design, replacing Klaus Zyciora who left the company to persue other tasks<ref name=":11">https://www.volkswagen-newsroom.com/en/press-releases/volkswagen-names-new-heads-of-the-groups-key-quality-and-design-divisions-15378</ref>. | ||
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* It is not the first time that Michael Mauer is holding the group head of design position. He held this role between 2015 and 2020<ref>https://www.carexpert.com.au/car-news/volkswagen-group-appoints-new-quality-and-design-chiefs</ref>. | * It is not the first time that Michael Mauer is holding the group head of design position. He held this role between 2015 and 2020<ref>https://www.carexpert.com.au/car-news/volkswagen-group-appoints-new-quality-and-design-chiefs</ref>. | ||
==== | ==== Frank Welsch, head of group quality management was replaced ==== | ||
* On January 1, 2023, Michael Neumayer was appointed as head of group quality management, replacing Frank Welsch who retired after 30 years in the group<ref name=":11" />. | * On January 1, 2023, Michael Neumayer was appointed as head of group quality management, replacing Frank Welsch who retired after 30 years in the group<ref name=":11" />. | ||