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Spotify: Product Developments: Difference between revisions
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September 6, 2023, Spotify CFO, Paul Vogel, said during Goldman Sachs Communacopia + Technology Conference that AI DJ has been one of their most successful products. “Reviews have been amazing, and it’s something that’s very differentiated, that consumers love, that the artists love because it’s getting the content out there, and so we’re going to continue to invest in those types of things," he said. On podcasting, he said that they are the largest player in many countries they participate in and that they feel good about their market share and growth. “We feel really good about where we are in terms of our market share and our growth and our presence in podcasting," Vogel said. He added that Spotify originals will continue to be part of their strategy. “We continue to believe that creating podcasts and having Spotify originals will still be a part of the strategy. We’re also going to think about what’s the best way to produce that content with the business partner with that content. What’s the best way to share in the risk and the reward of that content with our partners?”he said<ref>https://www.hollywoodreporter.com/business/business-news/spotify-cfo-goldman-sachs-conference-1235577988/</ref>. | |||
September 5, 2023: Spotify starts testing whether to make the in-app lyrics feature a premium feature. Users have started noticing the lyrics locked away under a paywall. Instead of the lyrics popping up when a song is playing, users have been presented with a notification bubble that says, “Enjoy lyrics on Spotify Premium.” Users have also been presented with a link to sign up for the new premium feature. In response to this development, Spotify co-head of global communications, CJ Stanley said, “At Spotify, we routinely conduct a number of tests, some of those tests end up paving the way for our broader user experience and others serve only as an important learning.” “In keeping with our standard practices, we’re currently testing this with a limited number of users in a pair of markets." he said in a follow up statement<ref>https://www.theverge.com/2023/9/5/23860124/spotify-lyrics-premium-only-feature</ref>. | September 5, 2023: Spotify starts testing whether to make the in-app lyrics feature a premium feature. Users have started noticing the lyrics locked away under a paywall. Instead of the lyrics popping up when a song is playing, users have been presented with a notification bubble that says, “Enjoy lyrics on Spotify Premium.” Users have also been presented with a link to sign up for the new premium feature. In response to this development, Spotify co-head of global communications, CJ Stanley said, “At Spotify, we routinely conduct a number of tests, some of those tests end up paving the way for our broader user experience and others serve only as an important learning.” “In keeping with our standard practices, we’re currently testing this with a limited number of users in a pair of markets." he said in a follow up statement<ref>https://www.theverge.com/2023/9/5/23860124/spotify-lyrics-premium-only-feature</ref>. | ||