Volkswagen Management: CEO Oliver Blume: Difference between revisions

Volkswagen Management: CEO Oliver Blume (view source)

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-==== Achievements and actions since he became Volkswagen Group CEO ====
-* Fired a lot of top managers<ref name=":8">https://www.youtube.com/watch?v=LSG1MI0JJL0</ref>.
-* Made leadership team lean<ref name=":8" />.
-* Stopped and delayed Trinity project, a positive action?
-* Restructured Cariad management, which was performing poorly<ref>https://www.drive.com.au/news/volkswagen-group-cariad-executive-shake-up/</ref>.
-* Firing former designers in an attempt to achieve their strategy of using iconic designs in their vehicles eg in ID.2 and ID.1<ref name=":8" />.
 === Attributes ===
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 * Kaban held design roles in Audi(2003-2008)  and Skoda (2008-2017)<ref>https://www.volkswagen-newsroom.com/en/press-releases/andreas-mindt-appointed-as-head-of-volkswagen-design-15418</ref>.
 * Kaban had been chief designer of Volkswagen passenger cars from 2020<ref name=":10" />.
-* Rumour has it that Kaban was replaced with Mindt because Oliver Blume was unimpressed with the design of ID.2, which needed to be revised<ref>https://www.carscoops.com/2023/01/vw-ceo-replaces-chief-designer-after-reported-displeasure-with-his-work/</ref>.
+* '''Rumour has it that Kaban was replaced with Mindt because Oliver Blume was unimpressed with the design of ID.2, which needed to be revised'''<ref>https://www.carscoops.com/2023/01/vw-ceo-replaces-chief-designer-after-reported-displeasure-with-his-work/</ref>. The ID models have been considered as dowdy and downmarket compared to their rivals<ref>https://www.motortrend.com/features/volkswagen-design-chief-andreas-mindt-interview-2023/</ref>.
 ==== Klaus Zyciora, head of Volkswagen Group design was replaced  ====
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+=== Major structural Changes under his watch ===
+# '''Volkswagen Passenger Cars, Audi and Porsche were given more power over other brands to ensure better priority setting and implementation'''<ref name=":11" />'''.'''
+* Production and procurement responsibility was given to Volkswagen Passenger Cars.
+* Sales and quality was assigned to Audi<ref name=":11" />.
+* Design and development responsibility was given to Porsche<ref name=":11" />.  '''2.  Pushed the start of Trinity project from 2026 to 2028'''<ref>https://www.bloomberg.com/news/articles/2022-11-17/volkswagen-delays-key-ev-project-as-tesla-challenge-stumbles</ref>.
+* That went against plans of CEO of Volkswagen Passenger Cars, Thomas Schäfer who argued that if the project is delayed until 2028/2029, the demand for combustion-engined models won't be enough to ensure integration<ref name=":8">https://www.autoevolution.com/news/volkswagen-brand-boss-confirms-project-trinity-was-postponed-to-2028-to-save-2-billion-204166.html</ref>.
+* If Trinity plant is compromised, the SSP platform is alsp compromised<ref name=":8" />.
+* Oliver Blume had given up using SSP in Porsche models<ref name=":8" />.
 == References ==