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Spotify: Product Developments: Difference between revisions
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September 12, 2023: Spotify launched Showcase, a music marketing tool that enables artists to promote new and previous realeases to their chosen listeners at the right time. Showcase is a sponsored recommendation that appears at the top of Spotify's Home. Spotify said people who see Showcase are 6x more likely to stream the promoted music. Showcase also allows artists to book multiple compaigns for different settings such as different markets and listeners. The tool helps you reach listeners in more than 30 markets including countries in Europe, South America, North America and Oceania. Showcase will provide you with user engagement data after 24 hours of using it. Its budget start at $100 when booked using Spotify for Artists and will run for 14 days after your compaign starts or until the budget is spent. The budget is only spend when listeners click on it and the cost-per-click (CPC) starts at $0.40 CPC. To maximize value for your budget, Showcase filters out people who have already clicked on it<ref>https://artists.spotify.com/blog/getting-started-with-showcase-a-campaign-tool-to-give-your-music-its-moment-on-home</ref>. | |||
September 12, 2023: Spotify adds Daylist to its personalized playlists. Daylist will update many times throughout the day with new tracks and titles to reflect your moods based on how you use the Spotify app. For instance, if you listen to happy and upbeat music on certain mornings, you might get a suggestion like 'happy dance." Daylist comes with an in-built sharing feature that has ready-made screenshot, personalized sticker, or customizable sharecard. The new feature will initially be available to both free and premium users in English-speaking countries such as U.S., Canada, the U.K., Australia, New Zealand, and Ireland. In the coming months, the feature will expand to more users globally<ref>https://newsroom.spotify.com/2023-09-12/ever-changing-playlist-daylist-music-for-all-day/</ref>. | September 12, 2023: Spotify adds Daylist to its personalized playlists. Daylist will update many times throughout the day with new tracks and titles to reflect your moods based on how you use the Spotify app. For instance, if you listen to happy and upbeat music on certain mornings, you might get a suggestion like 'happy dance." Daylist comes with an in-built sharing feature that has ready-made screenshot, personalized sticker, or customizable sharecard. The new feature will initially be available to both free and premium users in English-speaking countries such as U.S., Canada, the U.K., Australia, New Zealand, and Ireland. In the coming months, the feature will expand to more users globally<ref>https://newsroom.spotify.com/2023-09-12/ever-changing-playlist-daylist-music-for-all-day/</ref>. | ||