Spotify: Product Developments: Difference between revisions

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 Return to: [[Spotify|Spotify |]] [[Company News]]
-September 22, 2023: According to the Verge, Spotify could be getting closer to launching the long-awaited HiFi. The HiFi would come in the form of the “Supremium” tier and could include the ability to create playlists with AI. The Verge cited a code found in the Spotify app by a Reddit user. The Redditor's findings corroborate a ''Bloomberg'' report published in June 2022 that indicated that Spotify's lossless audio will come in the form of a  “Supremium” tier. Additionally, the tier will feature 30 hours of audiobook listening per month, according to the Redditor. The tier will also feature other music mixing tools such as customization tools and tools for filtering songs by mood and genre. The Redditor also discovered that the price listed for  “Supremium” tier is $19.99 per month though this could just be a placeholder. “At Spotify, we are constantly iterating and ideating to improve our product offering and offer value to users,” Spotify spokesperson CJ Stanley told ''The Verge''. “But we don’t comment on speculation around possible new features and do not have anything new to share at this time.”<ref>https://www.theverge.com/2023/9/21/23884577/spotify-supremium-lossless-audio-tier-code</ref>
+September 22, 2023: According to the Verge, Spotify could be getting closer to launching the long-awaited HiFi. The HiFi would come in the form of the “Supremium” tier and could include the ability to create playlists with AI. The Verge cited a code found in the Spotify app by a Reddit user. The Redditor's findings corroborate a ''Bloomberg'' report published in June 2023 that indicated that Spotify's lossless audio will come in the form of a  “Supremium” tier. Additionally, the tier will feature 30 hours of audiobook listening per month, according to the Redditor. The tier will also feature other music mixing tools such as customization tools and tools for filtering songs by mood and genre. The Redditor also discovered that the price listed for  “Supremium” tier is $19.99 per month though this could just be a placeholder. “At Spotify, we are constantly iterating and ideating to improve our product offering and offer value to users,” Spotify spokesperson CJ Stanley told ''The Verge''. “But we don’t comment on speculation around possible new features and do not have anything new to share at this time.”<ref>https://www.theverge.com/2023/9/21/23884577/spotify-supremium-lossless-audio-tier-code</ref>
 September 12, 2023: Spotify launched Showcase, a music marketing tool that enables artists to promote new and previous realeases to their chosen listeners at the right time. Showcase is a sponsored recommendation that appears at the top of Spotify's Home. Spotify said people who see Showcase are 6x more likely to stream the promoted music. Showcase also allows artists to book multiple compaigns for different settings such as different markets and listeners. The tool helps you reach listeners in more than 30 markets including countries in Europe, South America, North America and Oceania. Showcase will provide you with user engagement data after 24 hours of using it. Its budget start at $100 when booked using Spotify for Artists and will run for 14 days after your compaign starts or until the budget is spent. The budget is only spend when listeners click on it and the cost-per-click (CPC) starts at $0.40 CPC. To maximize value for your budget, Showcase filters out people who have already clicked on it<ref>https://artists.spotify.com/blog/getting-started-with-showcase-a-campaign-tool-to-give-your-music-its-moment-on-home</ref>.