Talk:Advertising Industry
User:MagaNH6 Very cool work! What is the source of the advertising table at the button? Statista as well? If you have some time elaborate on the three most critical industries to us Search, Social Media and Digital Video advertising. I am not sure what the best way to structure it is but one way would be creating sub-articles like Advertising Industry:Search which can go deeper into the topic while keeping the main article clear. As an example of would could be explored in the sub-article: What are the "Organic growth factors that will generate an additional +10% in global Search spend in 2022". In that article you could also link the detailed reports on Google and Search that you found before.
One thing that is very important to explore further while going deeper into the individual markets is the following: A Key component behind my massive bet on Meta is the believe that Digital Video and to some degree Social Media is going to outperform other Advertising Forms in the next couple of years including search through strong advancements in ai. Those advancements will make it possible to match advertiser and consumer better than ever before and will lead to increased ROIs for advertisers and with some lag to additional demand for ad-space and higher ad prices. Can you find indices while pursuing those in depth studies that this theory is likely to become true or not. (Do companies like Magna focus on questions like that?) --PirateCaptain (talk) 18:37, 19 January 2023 (UTC)
User:PirateCaptain Yes, the table is from Statista in collaboration with Zenith.
And sure, will work on those sub articles.
Not sure Magna does detailed studies on each segment on longer timeframes , but I have seen in their release that in their short term forecast Social Media growth will continue to struggle to growth as before but, digital video will be better than most. Also have seen other articles that Tik tok advertising growth has started to be significant. I agree with what you are saying with advances in ai, but I would think that those advances will happen in all platorms, not just Meta, or social media.--MagaNH6 (talk) 00:40, 20 January 2023 (UTC)