Volkswagen: Pricing
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Price changes
August 29, 2023: In August, SAIC Volkswagen offered incentives of up to RMB 60,000 on its sport models in China. The incentives covers nine of its sport models. This follows Tesla's decision to cut prices on some of its Model Y vehicles. The price cuts seems to be paying off. “Customer traffic has increased because we cut prices. Sales have been strong, too,” siad one sales associate at a SAIC Volkswagen dealership[1].
July 10, 2023: VW-FAW joint venture offers discounts of 8%-27% on its ID-series of electric vehicles. VW-SAIC also offered limited discounts of around $5,100 on its ID.3 hatchback, putting the price below that of Qin EV from BYD[2].