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Advertising Industry: Difference between revisions
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Do advertising agencies like Magna and Zenith have a positive bias? | Do advertising agencies like Magna and Zenith have a positive bias? | ||
=== Magna Forecast === | === Magna Forecast === | ||
==== December 2023 ==== | |||
==== September 2023 ==== | ==== September 2023 ==== | ||
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==== March 2023 ==== | ==== March 2023 ==== | ||
'''US update'''[[File:Advertising2.PNG|thumb|https://magnaglobal.com/us-ad-market-update-march-2023/]]In its new 2023 scenario, MAGNA expects little or no growth in the first half (+2% in 1Q23, +4% in 2Q23) against tough quarterly comps, followed by a recovery in the second half (+6% to +7%), as the economy solidifies, and advertising comps become much easier. Overall, full-year advertising revenues will grow by +3.4% this year to reach $326 billion (incl. CE).<ref>https://magnaglobal.com/us-ad-market-update-march-2023/</ref> | '''US update'''[[File:Advertising2.PNG|thumb|https://magnaglobal.com/us-ad-market-update-march-2023/|alt=|center|571x571px]]In its new 2023 scenario, MAGNA expects little or no growth in the first half (+2% in 1Q23, +4% in 2Q23) against tough quarterly comps, followed by a recovery in the second half (+6% to +7%), as the economy solidifies, and advertising comps become much easier. Overall, full-year advertising revenues will grow by +3.4% this year to reach $326 billion (incl. CE).<ref>https://magnaglobal.com/us-ad-market-update-march-2023/</ref> | ||
* Search and e-commerce advertising formats (Google, Amazon, retail media networks) will continue to be driven by the expansion of e-commerce to CPG and grow by +10% (slowing down from +14% in 2022) to remain the largest advertising format ($125bn in 2023) | * Search and e-commerce advertising formats (Google, Amazon, retail media networks) will continue to be driven by the expansion of e-commerce to CPG and grow by +10% (slowing down from +14% in 2022) to remain the largest advertising format ($125bn in 2023) | ||