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Advertising Industry: Difference between revisions
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=== Tinuiti === | === Tinuiti === | ||
==== Q3 2023 ==== | |||
{| class="wikitable" | |||
!Y/Y Growth | |||
!'''Ad Spend''' | |||
!'''CPM/CPC''' | |||
!'''Impressions/Clicks'''<ref name=":0" /> | |||
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|Meta | |||
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|''Fecebook'' | |||
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|''Instagram'' | |||
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|TikTok | |||
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|Google | |||
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|Amazon | |||
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|Walmart | |||
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==== Q2 2023 ==== | ==== Q2 2023 ==== | ||
Most of the major digital ad platforms saw an acceleration in spending growth in Q2 2023, with Instagram leading the way with a 16-point improvement in growth compared to a quarter earlier.<ref>https://drive.google.com/file/d/1soM8MQV1aQD8pQxkM225AR714JtniPzb/view</ref> | Most of the major digital ad platforms saw an acceleration in spending growth in Q2 2023, with Instagram leading the way with a 16-point improvement in growth compared to a quarter earlier.<ref>https://drive.google.com/file/d/1soM8MQV1aQD8pQxkM225AR714JtniPzb/view</ref> | ||
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!'''Ad Spend''' | !'''Ad Spend''' | ||
!'''CPM/CPC''' | !'''CPM/CPC''' | ||
!'''Impressions/Clicks'''<ref>https://drive.google.com/file/d/1soM8MQV1aQD8pQxkM225AR714JtniPzb/view</ref> | !'''Impressions/Clicks'''<ref name=":0">https://drive.google.com/file/d/1soM8MQV1aQD8pQxkM225AR714JtniPzb/view</ref> | ||
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|Meta | |Meta | ||
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MAGNA’s “Global Ad Forecast” predicts that global media owners '''net advertising revenues (NAR) will reach $853 billion this year, +5.5%''' above the 2022 level, and will grow by +7.2% in 2024. | MAGNA’s “Global Ad Forecast” predicts that global media owners '''net advertising revenues (NAR) will reach $853 billion this year, +5.5%''' above the 2022 level, and will grow by +7.2% in 2024.<ref>https://magnaglobal.com/digital-advertising-reaccelerated-in-2023-major-events-will-fuel-traditional-media-in-2024/</ref> | ||
* Advertising spending accelerated and grew by +6.3% yoy in the second half of 2023 following a weaker first half (+4.7%) to average +5.5 growth full year. | * Advertising spending accelerated and grew by +6.3% yoy in the second half of 2023 following a weaker first half (+4.7%) to average +5.5 growth full year. | ||
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=== Dentsu Forecast === | === Dentsu Forecast === | ||
===== Demcember 2023 ===== | |||
[[File:Share of global spend by channel.jpg|center|thumb|522x522px|https://info.dentsu.com/dentsuGlobalAdSpendForecasts_December2023]] | |||
Latest forecast, covering 58 markets across the globe, is that '''advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022).'''<ref>https://info.dentsu.com/dentsuGlobalAdSpendForecasts_December2023</ref> | |||
* Whilst the first quarter will be the slowest of the year (4.2%), growth is forecast to accelerate in the second quarter (4.9%) before peaking during the third (5.5%), supported by major sports events | |||
* Global advertising spend at constant prices actually decreased by 0.7% in 2023. | |||
* In 2024, advertising spend is forecast to represent, on average, 0.75% of the gross domestic product (GDP) of the countries we track, which is consistent with the average annual ad spend/GDP indicator observed in the last 20 years (0.70%). | |||
* In 2024, advertisers will spend, on average, $139 per capita across the world. It is about 75% more than what they spent 20 years ago ($80). | |||
* Digital is expected to follow an upward trajectory to reach $442.6 billion in 2024, representing 58.8% of global advertising spend. Total display spend (including social and digital video) has grown by 6.4% in 2023to reach $220.7 billion. It is forecast to grow by 6.9% in 2024, and by a 6.5% three-year CAGR to 2026. | |||
* In the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR), especially in Asia-Pacific (21.0% three-year CAGR). Programmatic channels, that already account for more than 70% of digital ad spend, are also expected to continue growing by doubledigits (10.2% three-year CAGR). | |||
==== May 2023 ==== | ==== May 2023 ==== | ||