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Advertising Industry: Difference between revisions
→2008-2009 Company Comparison
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* As expected, after the advertising market reached its low point in 2009 during the summer, the decline, which had been gathering pace since mid-2008, began to slow, and then stopped. The fourth quarter brought an improvement, confirming the first signs of recovery. | * As expected, after the advertising market reached its low point in 2009 during the summer, the decline, which had been gathering pace since mid-2008, began to slow, and then stopped. The fourth quarter brought an improvement, confirming the first signs of recovery. | ||
* While the market overall was down by 12% to 14%, Publicis managed to limit the decrease to 6.5%, thereby gaining market share. Tight control over our costs and headcount; services with added value; these are some of the reasons why we were able to achieve an operating margin which remains one of the highest on the market despite the crisis. | * While the market overall was down by 12% to 14%, Publicis managed to limit the decrease to 6.5%, thereby gaining market share. Tight control over our costs and headcount; services with added value; these are some of the reasons why we were able to achieve an operating margin which remains one of the highest on the market despite the crisis. | ||
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|Interpublic Group<ref>https://investors.interpublic.com/static-files/bcbb3af5-6514-4138-bc49-f67bd7800ae5</ref> | |||
|$6,962.7 | |||
|$6,027.6 | |||
|$0.52 | |||
|$0.19 | |||
|8.5% | |||
|5.7% | |||
| | |||
* Revenues were down 10.8% organically compared to the previous period. This was primarily due to the impact of the recession on marketers’ willingness to spend. | |||
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