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Meta Platforms:Quarterly Results/2023 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q4 (view source)
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== Analysts Opinions == | |||
=== The advertising market strengthened in Q4 and Reels ad loads continued to expand === | |||
* JMP Securities said their checks point to a healthy digital advertising market in Q4 2023 with the trend continuing to January 2024<ref>https://www.wallstreetzen.com/news/facebook-emerges-as-top-pick-in-jmp-securities-s-digital-advertising-portfolio</ref>. | |||
* “With the broader online advertising environment strengthening in 4Q, our Reels tracking suggesting 4Q ad load expanding (albeit at a slower pace), and our view that newer ad products are attracting greater demand,” Analyst Ronald Josey of Citi said. “Our Reels ad load tracking suggests ad loads expanded to 19.1% in 4Q, +20bps Q/Q, and with Reels likely becoming revenue accretive in 4Q, we believe monetization efficiency through newer ad products and advertiser adoption is ramping,” he added<ref>https://www.investing.com/news/stock-market-news/meta-platforms-target-lifted-at-citi-as-newer-ad-products-attracting-greater-demand-432SI-3280703#:~:text=Citi%20analysts%20raised%20their%20price,are%20attracting%20%22greater%20demand.%22</ref>. | |||
=== Advertising by Chinese businesses will likely continue into 2024 === | |||
* "Expect marketing intensity by China x-border advertisers to sustain into '24, but see tailwind to Meta ad rev growth to meaningfully abate in the 2H driven by tough comps and ad spend diversification, " Wells Fargo analysts wrote<ref>https://seekingalpha.com/news/4052005-pinterest-and-snap-are-wells-fargos-top-platform-picks-why-is-it-worried-about-google</ref>. | |||
== References == | == References == | ||