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Meta Platforms:Quarterly Results/2023 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q4 (view source)
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* JMP Securities said their checks point to a healthy digital advertising market in Q4 2023 with the trend continuing to January 2024<ref>https://www.wallstreetzen.com/news/facebook-emerges-as-top-pick-in-jmp-securities-s-digital-advertising-portfolio</ref>. | * JMP Securities said their checks point to a healthy digital advertising market in Q4 2023 with the trend continuing to January 2024<ref>https://www.wallstreetzen.com/news/facebook-emerges-as-top-pick-in-jmp-securities-s-digital-advertising-portfolio</ref>. | ||
* “With the broader online advertising environment strengthening in 4Q, our Reels tracking suggesting 4Q ad load expanding (albeit at a slower pace), and our view that newer ad products are attracting greater demand,” Analyst Ronald Josey of Citi said. “Our Reels ad load tracking suggests ad loads expanded to 19.1% in 4Q, +20bps Q/Q, and with Reels likely becoming revenue accretive in 4Q, we believe monetization efficiency through newer ad products and advertiser adoption is ramping,” he added<ref>https://www.investing.com/news/stock-market-news/meta-platforms-target-lifted-at-citi-as-newer-ad-products-attracting-greater-demand-432SI-3280703#:~:text=Citi%20analysts%20raised%20their%20price,are%20attracting%20%22greater%20demand.%22</ref>. | * “With the broader online advertising environment strengthening in 4Q, our Reels tracking suggesting 4Q ad load expanding (albeit at a slower pace), and our view that newer ad products are attracting greater demand,” Analyst Ronald Josey of Citi said. “Our Reels ad load tracking suggests ad loads expanded to 19.1% in 4Q, +20bps Q/Q, and with Reels likely becoming revenue accretive in 4Q, we believe monetization efficiency through newer ad products and advertiser adoption is ramping,” he added<ref>https://www.investing.com/news/stock-market-news/meta-platforms-target-lifted-at-citi-as-newer-ad-products-attracting-greater-demand-432SI-3280703#:~:text=Citi%20analysts%20raised%20their%20price,are%20attracting%20%22greater%20demand.%22</ref>. | ||
* Truist said Meta's Q4 results will likely show solid growth in digital advertising, aided by the ongoing recovery in pricing. The analysts said conversations with digital advertising agencies indicate demand has been relatively consistent sequentially across social and search, helped by brand spend and e-commerce, with retail media maintaining its stong momentum<ref>https://thefly.com/landingPageNews.php?id=3844611&headline=GOOGL;META-Q-for-Meta-Platforms-Google-likely-to-show-solid-ad-spend-growth-says-Truist&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | |||
=== Advertising by Chinese businesses will likely continue into 2024 === | === Advertising by Chinese businesses will likely continue into 2024 === | ||
* "Expect marketing intensity by China x-border advertisers to sustain into '24, but see tailwind to Meta ad rev growth to meaningfully abate in the 2H driven by tough comps and ad spend diversification, " Wells Fargo analysts wrote<ref>https://seekingalpha.com/news/4052005-pinterest-and-snap-are-wells-fargos-top-platform-picks-why-is-it-worried-about-google</ref>. | * "Expect marketing intensity by China x-border advertisers to sustain into '24, but see tailwind to Meta ad rev growth to meaningfully abate in the 2H driven by tough comps and ad spend diversification, " Wells Fargo analysts wrote<ref>https://seekingalpha.com/news/4052005-pinterest-and-snap-are-wells-fargos-top-platform-picks-why-is-it-worried-about-google</ref>. | ||
=== Advantage+ trends remain positive === | |||
* Piper Sandler said their checks remain positive, especially for Advantage+<ref>https://thefly.com/landingPageNews.php?id=3845528&headline=META-Meta-Platforms-price-target-raised-by--at-Piper-Sandler-heres-why1705493595&utm_source=https://www.google.com/&utm_medium=referral&utm_campaign=referral_traffic</ref>. | |||
=== Instagram and Facebook to see a rise in the share of digital advertising spend === | |||
* TD Cowen survey concluded core Facebook and Instagram share of digital advertising will rise, Reels has emerged as a leader in Short Form Video surpassing TikTok in advertiser preference, and Facebook is ranked number two in ROI<ref>https://thefly.com/landingPageNews.php?id=3841337&headline=META-Meta-Platforms-price-target-raised-by--at-TD-Cowen-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | |||
== References == | == References == | ||