6,294
edits
Meta Platforms:Quarterly Results/2023 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q4 (view source)
Revision as of 11:28, 29 January 2024
, 29 January 2024→Analysts Opinions
No edit summary |
|||
| Line 158: | Line 158: | ||
* “With the broader online advertising environment strengthening in 4Q, our Reels tracking suggesting 4Q ad load expanding (albeit at a slower pace), and our view that newer ad products are attracting greater demand,” Analyst Ronald Josey of Citi said. “Our Reels ad load tracking suggests ad loads expanded to 19.1% in 4Q, +20bps Q/Q, and with Reels likely becoming revenue accretive in 4Q, we believe monetisation efficiency through newer ad products and advertiser adoption is ramping,” he added<ref>https://www.investing.com/news/stock-market-news/meta-platforms-target-lifted-at-citi-as-newer-ad-products-attracting-greater-demand-432SI-3280703#:~:text=Citi%20analysts%20raised%20their%20price,are%20attracting%20%22greater%20demand.%22</ref>. | * “With the broader online advertising environment strengthening in 4Q, our Reels tracking suggesting 4Q ad load expanding (albeit at a slower pace), and our view that newer ad products are attracting greater demand,” Analyst Ronald Josey of Citi said. “Our Reels ad load tracking suggests ad loads expanded to 19.1% in 4Q, +20bps Q/Q, and with Reels likely becoming revenue accretive in 4Q, we believe monetisation efficiency through newer ad products and advertiser adoption is ramping,” he added<ref>https://www.investing.com/news/stock-market-news/meta-platforms-target-lifted-at-citi-as-newer-ad-products-attracting-greater-demand-432SI-3280703#:~:text=Citi%20analysts%20raised%20their%20price,are%20attracting%20%22greater%20demand.%22</ref>. | ||
* Truist said Meta's Q4 results would likely show solid growth in digital advertising, aided by the ongoing recovery in pricing. The analysts said conversations with digital advertising agencies indicate demand has been relatively consistent sequentially across social and search, helped by brand spend and e-commerce, with retail media maintaining its stong momentum<ref>https://thefly.com/landingPageNews.php?id=3844611&headline=GOOGL;META-Q-for-Meta-Platforms-Google-likely-to-show-solid-ad-spend-growth-says-Truist&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | * Truist said Meta's Q4 results would likely show solid growth in digital advertising, aided by the ongoing recovery in pricing. The analysts said conversations with digital advertising agencies indicate demand has been relatively consistent sequentially across social and search, helped by brand spend and e-commerce, with retail media maintaining its stong momentum<ref>https://thefly.com/landingPageNews.php?id=3844611&headline=GOOGL;META-Q-for-Meta-Platforms-Google-likely-to-show-solid-ad-spend-growth-says-Truist&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | ||
* “Most experts he spoke to saw a significant acceleration in advertising revenue growth in the fourth quarter, with it significantly exceeding expectations towards the end of the quarter," Boerse reported on analyst Brent Thill of Jefferies advice to its clients.<ref>https://www.boerse.de/nachrichten/Jefferies-hebt-Ziel-fuer-Meta-auf-455-Dollar-Buy/35710632</ref> | |||
=== Advertising by Chinese businesses will likely continue into 2024 === | === Advertising by Chinese businesses will likely continue into 2024 === | ||