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Meta Platforms:Quarterly Results/2023 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q4 (view source)
Revision as of 15:48, 29 January 2024
, 29 January 2024→The advertising market strengthened in Q4
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* Truist said Meta's Q4 results would likely show solid growth in digital advertising, aided by the ongoing recovery in pricing. The analysts said conversations with digital advertising agencies indicate demand has been relatively consistent sequentially across social and search, helped by brand spend and e-commerce, with retail media maintaining its stong momentum<ref>https://thefly.com/landingPageNews.php?id=3844611&headline=GOOGL;META-Q-for-Meta-Platforms-Google-likely-to-show-solid-ad-spend-growth-says-Truist&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | * Truist said Meta's Q4 results would likely show solid growth in digital advertising, aided by the ongoing recovery in pricing. The analysts said conversations with digital advertising agencies indicate demand has been relatively consistent sequentially across social and search, helped by brand spend and e-commerce, with retail media maintaining its stong momentum<ref>https://thefly.com/landingPageNews.php?id=3844611&headline=GOOGL;META-Q-for-Meta-Platforms-Google-likely-to-show-solid-ad-spend-growth-says-Truist&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | ||
* “Most experts he spoke to saw a significant acceleration in advertising revenue growth in the fourth quarter, with it significantly exceeding expectations towards the end of the quarter," Boerse reported on analyst Brent Thill of Jefferies advice to its clients.<ref>https://www.boerse.de/nachrichten/Jefferies-hebt-Ziel-fuer-Meta-auf-455-Dollar-Buy/35710632</ref> | * “Most experts he spoke to saw a significant acceleration in advertising revenue growth in the fourth quarter, with it significantly exceeding expectations towards the end of the quarter," Boerse reported on analyst Brent Thill of Jefferies's advice to its clients.<ref>https://www.boerse.de/nachrichten/Jefferies-hebt-Ziel-fuer-Meta-auf-455-Dollar-Buy/35710632</ref> | ||
* RBC said advertising trends remain strong<ref>https://www.boerse.de/nachrichten/RBC-belaesst-Meta-auf-Outperform-Ziel-400-Dollar/35711322</ref>. | |||
* Seaport expects solid ad growth for Meta in Q4<ref>https://thefly.com/landingPageNews.php?id=3852032&headline=META-Meta-Platforms-price-target-raised-by--at-Seaport-Research-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | |||
=== Advertising by Chinese businesses will likely continue into 2024 === | === Advertising by Chinese businesses will likely continue into 2024 === | ||