Meta Platforms:Quarterly Results/2024 Q1: Difference between revisions

* According to Bernstein analyst Mark Schmulik, U.S digital ad spending by Chinese e-commerce platforms such as Temu declined "meaningfully" in February and March as the company “started to focus efforts elsewhere in face of regulatory uncertainty.” <ref>https://www.wsj.com/tech/metas-ai-push-needs-to-efficiently-deliver-a-lot-more-ad-growth-5fa298a8?siteid=yhoof2</ref> Data from Appfigures points towards the same trend. But the data intelligence firm thinks that Temu is trying to test how much momentum they have already built by turning off/down paid ads <ref>https://appfigures.com/resources/insights/20240329?f=5</ref>.