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Meta Platforms:Quarterly Results/2024 Q1: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q1 (view source)
Revision as of 18:31, 22 April 2024
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* According to Bernstein analyst Mark Schmulik, U.S digital ad spending by Chinese e-commerce platforms such as Temu declined "meaningfully" in February and March as the company “started to focus efforts elsewhere in face of regulatory uncertainty.” <ref>https://www.wsj.com/tech/metas-ai-push-needs-to-efficiently-deliver-a-lot-more-ad-growth-5fa298a8?siteid=yhoof2</ref> Data from Appfigures points towards the same trend. But the data intelligence firm thinks that Temu is trying to test how much momentum they have already built by turning off/down paid ads <ref>https://appfigures.com/resources/insights/20240329?f=5</ref>. | * According to Bernstein analyst Mark Schmulik, U.S digital ad spending by Chinese e-commerce platforms such as Temu declined "meaningfully" in February and March as the company “started to focus efforts elsewhere in face of regulatory uncertainty.” <ref>https://www.wsj.com/tech/metas-ai-push-needs-to-efficiently-deliver-a-lot-more-ad-growth-5fa298a8?siteid=yhoof2</ref> Data from Appfigures points towards the same trend. But the data intelligence firm thinks that Temu is trying to test how much momentum they have already built by turning off/down paid ads <ref>https://appfigures.com/resources/insights/20240329?f=5</ref>. | ||
[[File:Appfigures Temu.png|left|thumb|Source: [https://appfigures.com/resources/insights/20240329?f=5 Appfigures]]] | [[File:Appfigures Temu.png|left|thumb|Source: [https://appfigures.com/resources/insights/20240329?f=5 Appfigures]]] | ||
* Sky Canaves, senior analyst at Insider Intelligence said Temu started shifting marketing spend to other countries towards the end of 2023<ref>https://www.bnnbloomberg.ca/temu-spent-millions-on-six-super-bowl-ads-as-it-tries-to-win-back-u-s-shoppers-1.2033933</ref>. | |||
=== Positive trends in usage of its apps === | === Positive trends in usage of its apps === | ||