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Advertising Industry: Difference between revisions
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[[Advertising Industry: Social Media]] | [[Advertising Industry: Social Media]] | ||
Forum Topic: https://forum.investmentwiki.org/t/advertising-markets/92 | |||
== Methodology == | == Methodology == | ||
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* TikTok impression rose 16% in Q2 from a 13% decline in Q1. | * TikTok impression rose 16% in Q2 from a 13% decline in Q1. | ||
== Advertising Forecast | == Advertising Forecast == | ||
=== Disclaimers === | === Disclaimers === | ||
Do advertising agencies like Magna and Zenith have a positive bias? | Do advertising agencies like Magna and Zenith have a positive bias? | ||
=== Magna Forecast === | === Magna Forecast === | ||
==== September 2024 ==== | |||
<nowiki>**</nowiki> US only Update | |||
Based on MAGNA’s analysis of media companies’ financial reports, '''total US ad revenues grew by +11.0% year-over-year in the second quarter. That was in line with first quarter, and in line with – slightly stronger – than MAGNA’s projection''' (+10.4%).<ref>https://magnaglobal.com/political-and-olympic-advertising-boost-strong-us-ad-market/</ref> | |||
* '''Digital pure players ad sales, rose by approx. +16% YOY''', as both Meta and Google credited new AI tools – optimizing content creation or insertion – as driving incremental spending from brands. The Big Three (Meta, Google, Amazon) reported YOY ad sales growth rates ranging +15% to +18% for the quarter. | |||
'''MAGNA is increasing its forecast for second half, non-cyclical ad spend growth to +7.4% (previously: +6.4%).''' The half-year YOY growth rate was always expected to slow down in the second half of 2024 due to very imbalanced comps in 2023 (weak first half, strong second half). | |||
* '''For the full-year 2024 MAGNA is now expecting advertising revenues to grow by +11.4% to $377bn (+8.9% excluding cyclical).''' +8.9% would be the strongest non-cyclical growth rate in more than twenty years, if excluding the post-COVID recovery in 2021. | |||
[[File:Screenshot 2024-10-21 100434.png|center|thumb|759x759px|https://magnaglobal.com/political-and-olympic-advertising-boost-strong-us-ad-market/]] | |||
==== June 2024 ==== | ==== June 2024 ==== | ||