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Meta Platforms:Quarterly Results/2024 Q2: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q2 (view source)
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* AI advances continue to improve the quality of recommendations and drive engagement across Facebook and Instagram. | * AI advances continue to improve the quality of recommendations and drive engagement across Facebook and Instagram. | ||
* Zuckerberg said during the quarter they rolled out "full screen video player and unified video recommendation service across Facebook, bringing Reels, longer videos, and live into a single experience." | * Zuckerberg said during the quarter they rolled out "full screen video player and unified video recommendation service across Facebook, bringing Reels, longer videos, and live into a single experience." | ||
* Zuckerberg pointed out that their unified recommendations have increased engagement on Facebook Reels more than their move CPUs to GPUs did. | * Zuckerberg pointed out that their unified recommendations have increased engagement on Facebook Reels more than their move from CPUs to GPUs did. | ||
* Zuckerberg pointed out that they want to move to a single unified recommendation over time. He noted that they are making good progress here. | * Zuckerberg pointed out that they want to move to a single unified recommendation over time. He noted that they are making good progress here. | ||
* '''In future AI will be able to generate creative for advertisers and even personalize it, Zuckerberg said.''' | * '''In future AI will be able to generate creative for advertisers and even personalize it, Zuckerberg said.''' | ||