Meta Platforms:Quarterly Results/2024 Q2: Difference between revisions

Meta Platforms:Quarterly Results/2024 Q2 (view source)

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 * AI advances continue to improve the quality of recommendations and drive engagement across Facebook and Instagram.
 * Zuckerberg said during the quarter they rolled out "full screen video player and unified video recommendation service across Facebook, bringing Reels, longer videos, and live into a single experience."
-* Zuckerberg pointed out that their unified recommendations have increased engagement on Facebook Reels more than their move from CPUs to GPUs did.
-* Zuckerberg pointed out that they want to move to a single unified recommendation over time. He noted that they are making good progress here.
 * '''In future AI will be able to generate creative for advertisers and even personalize it, Zuckerberg said.'''
 * '''Zuckerberg said Meta AI is on track to become the most used AI assistant by the end of the year, improving quickly both on Intelligence and features.'''
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 === '''Advertising and recommendation systems''' ===
+*Zuckerberg pointed out that their unified recommendations have increased engagement on Facebook Reels more than their move from CPUs to GPUs did.
+* Zuckerberg pointed out that they want to move to a single unified recommendation over time. He noted that they are making good progress here.
 * Li said they are increasingly becoming better at determining the best ads to show and when to show, hence enabling them to drive revenue conversions without growing the number of ad loads.