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Advertising Industry: Difference between revisions
→Dentsu Forecast
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==== December 2024 ==== | ==== December 2024 ==== | ||
Dentsu's Global Ad Spend Forecasts project a 6.8% year-over-year increase in global advertising spend for 2024, reaching $772.4 billion. Growth is expected to continue at 5.9% in 2025, outpacing the global economy by 2.7 percentage points. Key drivers include the resurgence of digital ad spend, major sporting and political events, and stronger economic conditions in the US, UK, Brazil, and France.<ref>https://www.dentsu.com/news-releases/global-ad-spend-forecasts-2025</ref> | Dentsu's Global Ad Spend Forecasts project a 6.8% year-over-year increase in global advertising spend for 2024, reaching $772.4 billion. Growth is expected to continue at 5.9% in 2025, outpacing the global economy by 2.7 percentage points. Key drivers include the resurgence of digital ad spend, major sporting and political events, and stronger economic conditions in the US, UK, Brazil, and France.<ref>https://www.dentsu.com/news-releases/global-ad-spend-forecasts-2025</ref><ref>https://info.dentsu.com/TheYearofImpact_2025MediaTrends</ref> | ||
'''Regional Insights:''' | '''Regional Insights:''' | ||