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Advertising Industry: Difference between revisions
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** The rise of retail media networks, which now account for $144 billion. | ** The rise of retail media networks, which now account for $144 billion. | ||
** Improved monetization of short-form vertical videos on social platforms like Instagram and YouTube. | ** Improved monetization of short-form vertical videos on social platforms like Instagram and YouTube. | ||
** AI-powered algorithms enhancing ad placement and effectiveness. | ** AI-powered algorithms enhancing ad placement and effectiveness. | ||
* '''2025 Forecast:''' DPP ad sales are expected to grow by '''+9.4%''' to reach '''$721 billion''', with strong contributions from '''Retail Search (+13%)''' and '''Social Media (+13%)''' | * '''2025 Forecast:''' DPP ad sales are expected to grow by '''+9.4%''' to reach '''$721 billion''', with strong contributions from '''Retail Search (+13%)''' and '''Social Media (+13%)''' | ||