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Advertising Industry: Difference between revisions
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=== Advertising forecast 2023 === | === Advertising forecast 2023 === | ||
=== Magna Forecast <ref>https://magnaglobal.com/traditional-media-resilient-through-economic-uncertainty-social-media-stalls-under-headwinds/</ref> === | |||
The winter update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $833 billion in 2023, +5% growth vs. 2022 ($795bn), slowing from +7% in 2022. | |||
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=== Advertising behavior during recession === | === Advertising behavior during recession === | ||