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Advertising Industry: Difference between revisions
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== Advertising forecast 2023 == | |||
=== Magna Forecast <ref>https://magnaglobal.com/traditional-media-resilient-through-economic-uncertainty-social-media-stalls-under-headwinds/</ref> === | === Magna Forecast <ref>https://magnaglobal.com/traditional-media-resilient-through-economic-uncertainty-social-media-stalls-under-headwinds/</ref> === | ||
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The US market growth rate will be below average in 2023 (+4% to $330 billion) due to weak demand (GDP growth under 1%) and the lack of cyclical ad spending. | The US market growth rate will be below average in 2023 (+4% to $330 billion) due to weak demand (GDP growth under 1%) and the lack of cyclical ad spending. | ||
[[File:Global ad.PNG|thumb|https://magnaglobal.com/traditional-media-resilient-through-economic-uncertainty-social-media-stalls-under-headwinds/]] | |||
* Cross-platform television ad revenues grew by +1.7% in 2022 to $172 billion but will decrease by -4% in 2023 | * Cross-platform television ad revenues grew by +1.7% in 2022 to $172 billion but will decrease by -4% in 2023 | ||
* OOH media will complete a full global recovery in 2023 by growing by +6% to 33.5 | * OOH media will complete a full global recovery in 2023 by growing by +6% to 33.5 | ||
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== Advertising behavior during recession == | |||
== References == | |||