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Advertising Industry: Difference between revisions
→Magna Forecast [1]
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In 2023, the growth rate of the US market is expected to be below average at +4%, reaching a total of $330 billion, due to weak demand as GDP growth is predicted to be under 1% and a lack of cyclical advertising spending. | In 2023, the growth rate of the US market is expected to be below average at +4%, reaching a total of $330 billion, due to weak demand as GDP growth is predicted to be under 1% and a lack of cyclical advertising spending. | ||
[[File:Global ad.PNG|thumb|https://magnaglobal.com/traditional-media-resilient-through-economic-uncertainty-social-media-stalls-under-headwinds/]] | [[File:Global ad.PNG|thumb|https://magnaglobal.com/traditional-media-resilient-through-economic-uncertainty-social-media-stalls-under-headwinds/]] | ||
* | * Television ad revenues across all platforms it is projected to decrease by 4% in 2023. | ||
* OOH media will complete a full global recovery in 2023 by growing by +6% to 33.5 | * OOH media will complete a full global recovery in 2023 by growing by +6% to 33.5 | ||
* Audio advertising formats expected to have flat ad sales in 2023 (+1%) | * Audio advertising formats expected to have flat ad sales in 2023 (+1%) | ||