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Advertising Industry: Difference between revisions
→Advertising behavior during a recession
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It is still not clear the effects a recession could have in advertising spending, but looking back at the 3 last recessions<ref>https://www.statista.com/statistics/272443/growth-of-advertising-spending-worldwide/</ref>: | It is still not clear the effects a recession could have in advertising spending, but looking back at the 3 last recessions<ref>https://www.statista.com/statistics/272443/growth-of-advertising-spending-worldwide/</ref>: | ||
* COVID-19 pandemic resulted in a 3.7 percent decrease in ad | * COVID-19 pandemic resulted in a 3.7 percent decrease in ad spending in 2020 compared to 2019. | ||
* During the Great Financial Crisis, advertising spending experienced a decrease of 9.5% in 2009 | * During the Great Financial Crisis, advertising spending experienced a decrease of 9.5% in 2009 | ||
* During the Dot Com crisis, advertising spending saw a decrease of 4.04% in 2001 | * During the Dot Com crisis, advertising spending saw a decrease of 4.04% in 2001 | ||
== References == | == References == | ||